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Campaign Spotlight: Juice Kuala Lumpur introduces the Syok Wave Amigos

KUALA LUMPUR, MALAYSIA — Mister Potato, the number one chip brand in Malaysia, has introduced a new range of chips — Syok Wave Crinkle Cut — launched with a fun video featuring the Syok Wave Amigos.

The playful campaign, created by Juice Kuala Lumpur, highlights the powerful flavors of the new range, using a team of superheroes who provide knock-out kicks to people’s taste buds — a Syok Wave Amigo for each new flavor.

Aimed at younger audiences, the story is also brought to life on TikTok, led with a #DoTheSyokWavePose challenge to bring added excitement to the new product. Users are invited to strike different superhero poses that match the dedicated filter, with a chance to win various prizes including a Nintendo Switch.


“Mister Potato is renowned for being fun and adventurous, so we created an engaging campaign that lives up to its playful characteristic, said Suah Boon Chuan, Creative Group Head at Juice Kuala Lumpur. “More users have been unleashing their creativity on TikTok throughout Malaysia’s MCO, so it’s the perfect place to connect with audiences who are looking for lighthearted action and relief — something Syok Wave provides.”

Watch the film:

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