Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Dua Lipa rocks the Puma Palermo in living ‘the sweet life’ in new fashion campaign
MANILA, PHILIPPINES — PUMA continues its ongoing celebration of the classic Palermo sneaker. For the latest chapter of the first-ever Palermo…
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W7Worldwide champions TV’s relevance in the digital age
JEDDAH, SAUDI ARABIA — W7Worldwide, a renowned marketing communications consultancy agency, celebrated World Television Day with an ad championing television…
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Go Spiritual India and Approach Entertainment set out to provide an extension blanket donation project for North India winter
MUMBAI, INDIA — In an altruistic collaboration, Go Spiritual India, a benevolent spiritual organization, and Approach Entertainment, an acclaimed celebrity…
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Penny and Serviceplan amplify children’s voices in social awareness film ‘The Kids’
MUNICH, GERMANY — Climate change, inflation, war, societal division, and inequality – how we deal with these pressing issues influences…
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Melodies take flight in Singapore Airlines’ stop-motion ad created by TBWA\Singapore
SINGAPORE — Singapore Airlines (SIA) has unveiled a new stop-motion animation on Instagram, Facebook, LinkedIn, and YouTube, capturing the essence…
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John Jacobs’s new spot by Talented Agency celebrates the rich lives behind the fashion
BANGALORE, INDIA — John Jacobs, a contemporary eye-fashion brand, known for weaving impactful narratives, is all set to release its first-ever brand…
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WWF and C41 put wildlife conservation at the heart of this holiday campaign
MILAN, ITALY — Accenture Song and C41 recently launched the campaign for the WWF Conservation Collection. Rather than the ordinary Christmas jumpers we are all used to, the…
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Oatside fans step up to declare their love for the oat milk in Rabbit’s Tale latest campaign
BANGKOK, THAILAND — Oatside, a Singaporean oat milk brand, has recently launched in Thailand and has gained phenomenal popularity due to…
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Kimberly-Clark partners with Elmwood Singapore to normalize the difficult topic of male adult bladder leakage
SINGAPORE — 1 in 2 Aussie men aged 45+ experience some form of bladder leakage. With this insight, Kimberly-Clark engaged…
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This week’s round of campaigns invites you to go off the wall, embrace the toughest challenges, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Fred & Farid Shanghai’s ‘Face The North Face’ campaign embraces the freezing outdoors and all its challenges
SHANGHAI, CHINA — The iconic outdoor brand, The North Face, has unveiled its latest campaign, “Face The North Face (直面北面),”…
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GrabAds and Media Bank Inc. put the spotlight on Japan’s hidden gems in extended collaboration
SINGAPORE — GrabAds, Grab’s advertising arm, and Media Bank Inc. (MediaBank), a Japanese digital marketing solutions provider, announced the next…
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