Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-

Mars Wrigley’s SNICKERS® unveils 2 new “Exam Bar” films for “You’re Not You When You’re Hungry”
MUMBAI, INDIA — SNICKERS®, the nougat, caramel, and nuts-filled chocolate bar from Mars Wrigley, globally known to animate its brand…
Read More » -

Sweetshop’s Liza Murphy directs global Singapore Airlines campaign by TBWA Singapore
SINGAPORE — Sweetshop Director Liz Murphy is behind Singapore Airlines’ latest global brand campaign, “Welcome to World Class,” by Six…
Read More » -

Robinson lets customers ‘discount for what you love most’ in spot by Wolf BKK
BANGKOK, THAILAND — Robinson, Thailand’s top department store, has launched its annual “Robinson Salesation” sale, which allows you to choose…
Read More » -

T&B Media Global partners with Two Bulls/DEPT® to launch a website for metaverse Translucia
BANGKOK, THAILAND — Thai media corporation T&B Media Global is celebrating the launch of the Translucia website: a metaverse project…
Read More » -

Creative agency Founders launches a post-pandemic resurgence campaign for New York City’s rebrand
NEW YORK, USA — The Partnership for New York City, supported by Governor Kathy Hochul and Mayor Eric Adams, has…
Read More » -

Tanishq’s Ugadi film celebrates women who are creators of their narrative
MUMBAI, INDIA – Tanishq, India’s largest jewellery retail brand from the house of Tata has launched a heart-warming digital film…
Read More » -

Dabur Herb’l Charcoal Toothpaste breaks the conventional norms of oral care in a campaign created by Ogilvy India
MUMBAI, INDIA – Dabur Herb’l Charcoal Toothpaste has launched its first-ever ad in India. This quirky ad has been conceptualised by…
Read More » -

Reprise Digital launches cheeky ‘AIpril Fools Campaign Generator’ to aid ideation among teams
SYDNEY, AUSTRALIA — Need some inspiration to create the greatest April Fools campaign of the year? Then try the AIpril…
Read More » -

TUI and Leo Burnett encourage travelers to live happy through new experiences
LONDON, UK — With the next installment of travel company TUI’s “Live Happy” campaign, the brand and creative agency Leo…
Read More » -

Tech brand Noise underscores importance of daily 8 hours of sleep
MUMBAI, INDIA — Connected lifestyle tech brand Noise has underscored the importance of eight hours of sleep with the launch…
Read More »












