Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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American burger chain Hardee’s puts AI image platform DALL-E to the test
TENNESSEE, USA — Artificial Intelligence (AI) is the hot topic of the moment with everyone talking about it and its…
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Reliance Digital and L&K Saatchi & Saatchi encourage people to be friends with technology
MUMBAI, INDIA — As India’s largest electronics retailer, with a pan-India presence in over 800 cities, Reliance Digital understands the…
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SKYN arouses curiosity by censoring its products
PARIS, FRANCE — To welcome the winter season, condom brand SKYN has launched a worldwide brand campaign, created by creative…
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Good Flippin’ Burgers strengthens sustainability campaign with ‘Good Giving Water’
MUMBAI, INDIA — GOOD FLIPPIN’ BURGERS®, a Mumbai and Delhi burger brand, has ventured into purpose led products by launching…
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Hong Kong gets transformed into an open canvas with HSBC’s year-long ‘Open to Art’ initiative
HONG KONG — Financial services company HSBC’s “Open to Art” initiative aims to transform and modernize people’s access to art…
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In this week’s best ads — Mimiyuuuh’s cross-genre adventure, sharing happiness via ice cream, and a tribute to late football legend Pelé
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Jenn Chia and Listerine swish away bad luck during the Chinese New Year
KUALA LUMPUR, MALAYSIA – Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has collaborated…
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Create a musical time capsule for 2023 with Spotify’s Playlist in a Bottle
MANILA, PHILIPPINES — 2023 is here and in full swing! Whether one is still feeling the holiday hangover or already…
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Mountain Dew champions Siargao’s recovery with surf-inspired pieces by ReMaker Space and BBDO Guerrero
MANILA, PHILIPPINES — On December 16, 2021, the island of Siargao was devasted by Super Typhoon Odette, leaving damages to…
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Fastrack’s NatureWear Specs, made from castor seeds, is ‘loved by nature’
BANGALORE, INDIA — Fashion manufacturer Titan Company’s eyecare division has strengthened its focus on sustainability with Fastrack’s new NatureWear collection.…
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One Selecta scoop at a time — delivering happiness through the Grab superapp
MANILA, PHILIPPINES — Mamang sorbertero is a neighborhood staple most Filipinos grew up with. The ring of their bells signals…
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Chevrolet and AFX Creative prove that love doesn’t lessen with loss
SANTA MONICA, USA — As the holidays ushered in a sense of giving, sentimentality, family, and festivities, automobile company Chevrolet,…
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Kenny Rogers Roasters gives back and helps local farmers with ‘farmvocacy’ campaign
MANILA, PHILIPPINES — Filipino consumers are getting more socially-conscious in buying and supporting goods and services. This positive shift comes…
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