Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Leo Burnett India uses traditional art to break period stigma and #KeepGirlsInSchool
MUMBAI, INDIA — Leo Burnett India has used native art to create a powerful message about the taboo of menstruation…
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Campaign Spotlight: ‘Make your dreams come through’ — Drama Queen urges Ukranian mothers to dream on
KYIV, UKRAINE — Since the first Russian bombs fell on peaceful cities, Ukrainian mothers faced many challenges such as explaining…
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Campaign Spotlight: Chevrolet X McCann Shanghai launch commercials that ‘do something cool’ for new Tracker RS
SHANGHAI, CHINA — Chevrolet has launched a campaign for its latest model, Tracker RS, which is positioned as the first…
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Campaign Spotlight: Wunderman Thompson and Child Focus refuse to allow missing children to disappear
ANTWERP, BELGIUM — To mark the 21st International Missing Children’s Day, Wunderman Thompson and Belgian charity Child Focus have launched…
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Campaign Spotlight: AirAsia India X Wunderman Thompson launch 360 marketing campaign inviting flyers to #JoinTheFamily
MUMBAI, INDIA — AirAsia India has launched a 360-degree marketing campaign inviting flyers to become “aviators” and make the most…
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Campaign Spotlight: Innovative cannabis brand Freedom Grams empowers consumers to liberate cannabis prisoners
NEW YORK, USA — On April 20, the international day for cannabis, AROYA, GABY Inc., and Last Prisoner Project launched…
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Campaign Spotlight: These destroyed shoes are telling stories about the homeless — a collection by Cloudfactory X The Salvation Army
AMSTERDAM, NETHERLANDS — Luxury fashion house Balenciaga recently launched its Paris Sneaker collection, which featured 100 pairs of limited-edition “fully…
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Campaign Spotlight: Watch Dr. Martens inaugural pride campaign ‘Pride Generation,’ a series of short films by PRETTYBIRD Director Jess Kohl
LONDON, UK – PRETTYBIRD Director Jess Kohl has directed a series of short films for shoe brand Dr. Martens’ first…
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Campaign Spotlight: Titan Raga launches ‘Boldly Beautiful’ campaign, featuring new brand ambassador Alia Bhatt
MUMBAI, INDIA — Watches and jewellery brand Titan Raga, known for its progressive messaging, is all set to take a…
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Campaign Spotlight: Sanlaap X Wunderman Thomspon shows how intervention can help rescue human trafficking victims
KOLKATA, INDIA — Studies show that human traffickers operate through sophisticated supply chains. Victims find themselves caught in a horrific…
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Campaign Spotlight: MLBB Philippines premieres 515 PH anime featuring Filipino actress Sue Ramirez and MLBB pro players Killuash, Sumpak
MANILA, PHILIPPINES — The Mobile Legends: Bang Bang Philippines (MLBB PH) released its three-episode 515 Anime Series of its heroes…
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Campaign Spotlight: Can you decode the Jeep brand call to adventure? Publicis Middle East creates font of adventure
DUBAI, UAE – The legendary American automobile brand Jeep has always been an icon that serves as an invitation for…
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Campaign Spotlight: Every comment from every generation all at once in one Five Star Chicken ad by BBDO Bangkok
BANGKOK, THAILAND — BBDO Bangkok together with Thai fried chicken brand Five Star Chicken released an ad for all generations…
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