Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Suntory Boss Coffee fuels ambition with new campaign from It’s Friday
NEW SOUTH WALES, AUSTRALIA — Suntory BOSS Coffee, Japan’s iconic canned coffee brand, has redefined the trans-Tasman coffee experience in…
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Outreach brings Shin Ramyun along to an extraordinary Nepali adventure
KATHMANDU, NEPAL — Creative agency Outreach Nepal has launched a new advertising campaign for Shin Ramyun, the popular instant noodle…
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Beds, names, and rock legends: 5 creative works that inspired us this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Wondrlab brings India’s comedy mega stars to Navratna Oil’s summer campaign
MUMBAI, INDIA — Navratna Oil has joined hands with Kapil Sharma for its new campaign this summer. An immensely popular…
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StopVEO and Publicis Conseil visualize a metaphor to push for non-violence
PARIS, FRANCE — In commemorating the International Day for Non-Violence in Education last April 30, the StopVEO association, Enfance sans…
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Manchester City players erect new football pitch / Impact BBDO gets Manchester City players to play in Etihad Airlines’ newest home
MANCHESTER, ENGLAND — Players from Manchester City’s team came together for a video and turned Etihad’s new hub into a…
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Africa Creative and Natura put The Amazon Rainforest at the top spot of the world’s richest entities
SÃO PAULO, BRAZIL — Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of…
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McDonald’s and Leo Burnett Korea illuminate plight of South Korean mothers in caregiving
SEOUL, SOUTH KOREA — In South Korea, most hospitals regulate that legal guardians must accompany their sick children when they…
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Café de Coral and Dentsu Creative Hong Kong redefine industry standards with AI collaboration
HONG KONG — Café de Coral, a leading restaurant chain in Hong Kong, has once again partnered with dentsu Creative Hong…
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BBDO Bangkok helps TTC Motor apologize for luxury and excellence in customer-centric spot
BANGKOK, THAILAND — In a city buzzing with innovation, BBDO Bangkok, behind work like “A19 Car Park Showroom” and recent…
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100 Chinese women swap traditional names to stronger alternatives for Lux’s 100th year with VML Singapore
SINGAPORE — Names are so much more than just words: they have the power to define people. Not only how…
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Bollywood actress Alia Bhatt asks people to ‘Take it Lightly’ with Cadbury Perk and Ogilvy India
MUMBAI, INDIA — Cadbury Perk, one of Mondelez India’s iconic and fun brands, launches yet another playful campaign with Bollywood Actress…
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Billboard Brasil pays homage to the ‘mother of rock’ with an app that analyzes her contribution to today’s music
SAO PAULO, BRAZIL — When you think back to the birth of rock, the “founding fathers” of the genre – Elvis…
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