Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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From therapy in a car to second-life helmets, this week’s campaign picks do good and do well
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Bridgestone kickstarts regional campaign showcasing ultra performance of its tires through art and technology
SINGAPORE — Bridgestone Asia Pacific, India, China (BSAPIC), a group company of Bridgestone Corporation, has launched “Master the Art of Ultra…
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SPD rallies Singaporeans behind PwD employment with a very honest conversation between employer and employee
SINGAPORE – In an initiative to spur the employment of persons with disabilities in Singapore, SPD has launched a compelling…
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Wondrlab gets popular RCB players to literally sell for PayZapp by HDFC Bank
MUMBAI, INDIA — PayZapp by HDFC Bank joins the cricket fever with its new ad featuring RCB players. Continuing its proposition…
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Motorbike helmets get a second chance in GREYnJ United campaign for the Thai Health Promotion Fund
BANGKOK, THAILAND — Every year, Thailand’s Songkran New Year Festival is celebrated with the smiles of Thailand through joyful water…
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Antarctica raises a newly designed flag to call for urgent response to its rising microplastic crisis
LONDON, UK — Antarctica is traditionally known as a land covered in clean ice and pristine snow, but latest research by…
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McDonald’s and Leo Burnett UK builds on ‘there’s nothing quite like a McDelivery’ message in new OOH campaign
LONDON, UK — McDonald’s UK and creative partners Leo Burnett UK have captured the excitement of waiting for a McDelivery…
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Tinder brings single combat sports lovers together with a kiss cam for Muay Thai
BANGKOK, THAILAND — Tinder®, the world’s most popular app for meeting new people, is kickstarting another Season of Love with…
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Zespri encourages daily kiwi consumption with a special type of fruit ‘pillbox’ by Speakeasy
MIAMI, USA / SINGAPORE — Combining modern-day behavioral theory with the concept behind a 190-year-old medicine delivery system, the brand strategy…
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Brazilian beer brand Brahma asks festival-goers to worry less and enjoy more
SÃO PAULO, BRAZIL — AMBEV‘s Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its…
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Veolia revisits the works of the impressionists with AI, without water
PARIS, FRANCE — After Season 1, which raised awareness among 10 million French citizens and hundreds of partners about the…
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Brazilian tennis player Rafael Padilha pioneers a new tradition at Miami Open with the first ceremonial serve
SÃO PAULO, BRAZIL — In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated with…
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