Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: HSBC’s annual Red Hot Festival expands to the metaverse with Minecraft activation
HONG KONG — Financial services company HSBC‘s annual Red Hot Festival has established itself over the years as one of the…
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A social experiment for Indian women’s rights, CNN’s sustainability film, and dance moves for clean energy
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: LATAM Airlines promises to build bonds ‘without frontiers’ in their latest campaign
LAS CONDES, CHILE — “LATAM, Without Frontiers.” This is the new promise and brand positioning developed by Graphene, IPG’s bespoke…
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Campaign Spotlight: On India’s Independence Day, this experiment emphasizes (the lack of) women’s choice
MUMBAI, INDIA — MarTech company Wondrlab has launched an Independence Day campaign for online matrimony service BharatMartimony with a targeted…
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Campaign Spotlight: Goodknight and Wunderman Thompson India celebrate mosquito-free family moments
MUMBAI, INDIA — Goodknight, India’s leading household insecticide brand from the house of Godrej Consumer Products Limited, has unveiled a…
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Campaign Spotlight: Grey Hong Kong launch HSBC Life’s new plan with critically creative film ‘Life Goes On’
HONG KONG — Life insurance company HSBC Life has appointed creative agency GREY Hong Kong to launch its new HSBC…
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Campaign Spotlight: Anne Curtis and Jane de Leon suit up as the super women they are in Smart’s latest spot
MANILA, PHILIPPINES — Bannering the best customer experience that subscribers enjoy on the Smart network, multi-hyphenate star Anne Curtis and…
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Campaign Spotlight: Lindex lets the experts of play and adventure do the talking in ‘The Art of Comfort’
GOTHENBURG, SWEDEN — Lindex, a Swedish fashion brand, has launched its new campaign called “The Art of Comfort.” The ad…
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Sustainability: CNN and Samsung work towards building a better world with the return of ‘Tech for Good’
ATLANTA, USA — CNN International Commercial (CNNIC) and Samsung Electronics (Samsung) are collaborating again on a global cross-platform campaign that…
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Campaign Spotlight: Rishabh Pant rides to find his tribe with bicycle brand Hercules and Ogilvy
BANGALORE, INDIA — Reigning supreme as India’s cycling sensation since 1951, bicycle brand Hercules has been an integral part of…
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Campaign Spotlight: ‘India is not our mother, she’s our daughter,’ emphasizes TBWA\India and Sirona
NEW DELHI, INDIA — Sirona, a leading FemTech brand in India that offers innovative period, intimate, and toilet hygiene products…
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Campaign Spotlight: BBH China gives birth to a new generation of characters for Goat Games’ Bloodline: Heroes of Lithas
SHANGHAI, CHINA — Creative agency BBH China has announced its appointment as the leading partner for Goat Games, a leading…
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Campaign Spotlight: London powers up this race car through dance ahead of Formula E Championship
MUMBAI, INDIA / LONDON, UK – Mahindra Racing, the only Indian team to compete in the ABB FIA Formula E World Championship,…
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