Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Home Box launches a collection for domestic workers with film ‘The Hidden Room’
DUBAI, UAE — Expat domestic workers are employed in many homes in the Middle East, but it is a segment…
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Campaign Spotlight: The Glitch and Love Depot are normalizing the topic of sexual pleasure in India
MUMBAI, INDIA — Digital-first creative agency, The Glitch, part of VMLY&R, has conceptualized and created an innovative digital campaign for…
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Campaign Spotlight: Ubank launches brand platform ‘That’s How you Money’ via Whitegrey
SYDNEY, AUSTRALIA — Australia’s first digital bank, ubank, has unveiled a new brand platform via creative technology company whiteGREY, highlighting…
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Campaign Spotlight: Parle Products launches 3 new commercials for the Bengali market
MUMBAI, INDIA — Parle Products, one of India’s leading manufacturers of biscuits and confectionery has launched three new TVCs for…
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Campaign Spotlight: Darlie Malaysia’s ‘Semangat Together’ feeds the Malaysian spirit with hope
KUALA LUMPUR, MALAYSIA — In April 2022, oral care brand Darlie Malaysia – together with its creative agency, FCB SHOUT…
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Campaign Spotlight: Louis XIII Cognac and Fred & Farid Los Angeles urge people to believe in time
LOS ANGELES, USA — Time is the raw material of liquor brand LOUIS XIII Cognac. Following “100 Years,” a two-part…
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Campaign Spotlight: Colgate Total’s latest ad supercharged by a 12-hour choose-your-adventure series
HONG KONG — Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched the second installment of its…
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Campaign Spotlight: Gillette Venus drops an encore to its viral song, reminding everyone it’s okay to say ‘pubic’
BOSTON, USA — Nearly half of US women agree that it feels more accurate to use anatomical terms, like pubic,…
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Campaign Spotlight: ‘Teary-eyed and proud’ mothers thank Pampers for sharing the stories of single moms
MANILA, PHILIPPINES — Parenthood is hard work – but even more so when you’re a single mom. In the Philippines,…
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Campaign Spotlight: The future of joy is here — Jollibee showcases latest store innovations
MANILA, PHILIPPINES — Jollibee continues to level up the joy in customer experience and convenience by leveraging on new technology…
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adoboPicks: Oppo’s film on finding freedom, Power Mac Center with Gretchen Ho and Ninong Ry, and more campaign favorites from this week
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: Homonym leads Home Credit brand refresh with sonic branding strategy
MANILA, PHILIPPINES — Music is a big part of our lives. Not only is it used to portray feelings we…
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Campaign Spotlight: Sophie Muller directs Mettenarrative in short film ‘Sprint Runner’ for Alexander McQueen
LONDON, UK — Alexander McQueen launches a new film directed by award winning director and visual artist Sophie Muller (PRETTYBIRD),…
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