BUSAN, SOUTH KOREA — MAD STARS has officially opened applications for the third iteration of the Global MAD Academy, its online platform that gives aspiring advertising professionals a headstart in the industry. The Global MAD Academy provides practical education in marketing, advertising, and digital content.
It’s a world-class advertising academy with a difference. Students can join and learn from anywhere in the world at any time they choose. All courses are online. This makes it possible for students to balance their studies with work or other commitments.
Global MAD Academy students learn from experts in the industry with years of experience in their fields. They can also choose the courses that suit their interests, goals, and schedule, learn at their own speed, review the materials as many times as they need, and practice their skills with real-world projects and assignments.
The courses are divided into three categories – Marketing, Advertising, and Digital Content. Four new courses will be offered in 2023, in addition to a selection of the popular courses from 2021 and 2022. Here are the new and re-opened courses.
| Classifi-cation | Course Title | Instructor Name | Instructor Info |
| New | Creative Art Direction | Alex Collares | Sr Art Director, Ogilvy Australia |
| Develop Creative Concepts. Tell Engaging Stories. Repeat. | Alex Mota | Creative Director, End to End | |
| Mastering Modern Marketing: Strategies for Success | Anil Solanki | Senior Director, Dentsu X | |
| Invisible Ad, Good Ad, and the Great Ad | Kenneth Tung | ECD, Havas Group Hong Kong | |
| Re-opened | Storytelling & Creative | Alfred Wee | ECD, McCann Worldgroup |
| Human Future Design (Data, Trends & Innovation) | Gabriel Lora | Vice-president, FCB México | |
| Get Creative with Vertical Storytelling | Guan Hin Tay | Creative Chairman, BBDO Singapore | |
| Advertising: Concept to Content | Mariana Reis | Creative Art Director, AKQA | |
| Copywriting 2.0 | Merlee Jayme | CHAIRMOM/Founder, The MISFITS CAMP |
Kenneth Tung, Executive Creative Director at Havas Group Hong Kong, stated, “Advertising always needs fresh minds, and Global MAD Academy is unquestionably valid. Creativity knows no boundaries. The world is changing rapidly, and I am interested in seeing Global MAD Academy progress. In a sense, it refreshes our industry.
“This course does not possess a magical formula that instantly sparks creative genius in everyone, but its purpose is to instill in students a profound understanding of the creative mindset that is essential for navigating the advertising industry.”
Alex Mota, Creative Director at End to End, commented, “The Global MAD Academy is something I wish I had had in the early 2000s: easy access to professionals to get guidance and tips so I could hit the ground running from the very beginning. Our students do have it now. And with different backgrounds and ideas, they will surely bring freshness to the table. I want to help them foster and work with it as best as possible.”
Alex Collares, Senior Art Director at Ogilvy Australia, shared, “I am honored to be an instructor at Global MAD Academy, where I have the privilege of mentoring and inspiring young creatives. In our career, we are learning every day, and I’ve had the opportunity to work with many incredible individuals. Helping students unleash their potential in the art direction process and giving them more confidence makes perfect sense to me.”
Applications are open here, from November 08 to December 06. The tuition fee is US$10 per course.
Find everything you need to know about the Global MAD Academy, including details of all the courses and their instructors here.
There is no better way to equip yourself to make an impact on the industry. Apply now to give yourself what it takes to stand out. Find all courses here.
