ASIA-PACIFIC – SINGAPORE, FEBRUARY 18, 2013 – JWT Singapore has been named creative agency of record for Changi Airport Group following a competitive pitch with over a dozen agencies.
As creative AOR, JWT will create campaigns for the Changi brand across all parts of the business, including commercial, retail and airhub services. Changi’s target market includes business and leisure travelers, as well as tourism partners and airlines. JWT’s remit will include brand and tactical communications, as well as the management of Changi Airport Group’s digital presence.
“The JWT team demonstrated vision and passion during the pitch. It’s a great fit, and we look forward to building a strong and successful partnership with them,” said Ivan Tan, senior vice president, corporate and marketing communications, at Changi Airport Group.
"Changi is a true Singaporean flagship brand, and it provides both the first impression of, and gateway to, the country as a whole. We are honoured that the Changi Airport Group team trusts us to help take the brand to the next level,” said Frank Bauer, CEO of JWT Singapore.
“From a creative communication standpoint, and also from a relationship point of view, we are more than thrilled to take this challenge on,” said Valerie Cheng, JWT Singapore’s executive creative director.
“This win is both a testament to the strength of our Singapore agency, and reflects that JWT’s new leadership team fully embraces the importance of idea-centricism and collaboration as the foundation of our management ethos,” said JWT APAC CEO Tom Doctoroff.
Changi Airport serves some 100 airlines flying to 230 cities in about 60 countries. The airport has over 330 retail stores and 120 F&B outlets across airport’s three terminals. In 2012, Changi Airport set a new record, achieving more than 51 million passenger movements – up from 46 million in 2011.
