Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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DDB Mudra West and Gulf Oil deliver the message ‘Pick up your ride’
Gulf Oil is part of Hinduja Group, amongst the largest diversified groups globally. Internationally, Gulf is a cult brand built…
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Maybelline New York India and Foxymoron spice up Baby Lips with Bollywood hits
MUMBAI – Maybelline girls love two things–Baby Lips and Bollywood. To bring the both together and drive engagements around the…
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Nike and W+K celebrate the ‘Real Girls of Moscow’
AMSTERDAM – Building on Nike Women’s global ‘Better For It’ platform, Nike Russia launches a national campaign to celebrate the…
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Aaron Lau leads Cheil Worldwide as President of International
SOUTH KOREA – Cheil Worldwide, the marketing solutions company headquartered in South Korea, has appointed Aaron Lau as President of…
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‘CNN Style’ launches with Daniel Libeskind as special guest editor
GLOBAL – CNN Style is the new online destination for intelligent, stylish content spanning the worlds of fashion, design, architecture,…
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Appboy and Cheil Worldwide enter a strategic global partnership
SEOUL – Appboy, an intelligent CRM solution for mobile first marketers, and Cheil Worldwide – a South Korea-based leading marketing…
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Facebook undergoes a logo redesign
DIGITAL – You’re probably thinking, “no, they didn’t.” It might seem like they did not redesign their iconic 10-year-old but…
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25 Years of Disruption: TBWA Reclaims “Strategie de Rupture”
by Anna Gamboa CANNES – TBWA Global Chief Strategy Officer Nick Barham said “Disruption is all about challenging the status…
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Grey Group leads Singapore in Cannes Lions 2015
SINGAPORE – Grey Group Singapore is the first agency in Singapore to have won the all- important Product Design Lion.…
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MEC launched a technique that can predict how consumers shop
FRANCE – Brand campaigns can now be more specific and targeted to its audience with the use of this new…
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Y&R Singapore and M1 launches a campaign to fulfill its brand promise
SINGAPORE – Following up on its successful 2014 brand campaign, M1 launches a new campaign that builds on its brand…
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Cannes Lions 2015 Grand Prix Showcase
FILM LIONS Campaign: “100” Agency: F/Nazca Saatchi & Saatchi Client: Leica Campaign: “Unskippable” Agency: The Martin Agency Client: Geico INNOVATION…
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