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People: The Festival of Creativity 2019 Will Be Headed by Tay Guan Hin, Founder of TGH Collective, on its Second Year

Last year marks the introduction of Festival of Creativity, which combines Creative Circle Awards (CCA) aka Gong and Crowbar Awards into one big creative event.

Mr Tay Guan Hin, Founder of TGH Collective, will head Festival of Creativity 2019.

Together with the Chairperson of CCA, Hagan de Villiers, Executive Creative Director of TBWA\Singapore, and Chair and Co-Chair of Crowbar Awards, Alfred Wee, Creative Director McCann Worldgroup Singapore and Dante Abelarde, Creative Director MRM//McCann respectively. The three entities will collaborate and create this year’s festival’s theme called “NxtBIG”.


Tay Guan Hin commented, “This year, the Festival of Creativity will feature keynotes by industry professionals, clients, and organizations who will share their insights on the future across various things and platforms. So whether it is the “NxtBIG What” or the “NxtBIG How”, we hope to inspire and educate our next generation to future-proof their knowledge and make a difference to the world we live in tomorrow. It also showcases the latest and best creativity from Singapore’s emerging talent from design schools and institutions.”

In line with 4As’ key objectives, this festival is the ideal platform to champion creativity and relevance of the advertising and marketing communications industry in Singapore and the creative heart of Asia.

Furthermore, it increases the profile of Singapore as it provides marketing experts with a collective voice in the hope it inspires, nurtures and celebrates talent and creativity.



The Association of Accredited Advertising Agents Singapore, better known as the 4As, was founded in 1948 during the days of largely black and white media ads. The 4As is a non-profit association and is the voice for advertising, media and marketing communications (Admarcom) practitioners, agencies and related businesses in Singapore.

With advertising evolving dramatically and multi-dimensionally through advanced technology, 4As remains steadfast in its purpose to nurture growth, creative dynamism and fresh perspectives of the industry. In so doing, we strive to elevate its stature by providing a collective voice for the industry even as we nurture talent and creativity. The association works closely with key industry stakeholders, such as trade associations, educational institutions and government bodies to fulfil these goals.

Over the years, 4As has introduced industry awards and annual programs and events to recognise outstanding talents in advertising, media and related fields, motivating those in the industry to achieve greater heights. Awards include the Singapore Creative Circle Awards (Gong Show), The Crowbar (students’ creative awards), the Singapore Media Awards (SMA) and the Singapore Creative CSR Awards.


Gung-ho is an English term with the current meaning of “enthusiastic” or “overzealous.” The two Chinese characters “gōng” and “hé” mean respectively “work” and “together.”

TGH COLLECTIVE, The Gung Ho Collective is a creativity-driven integrated agency who believes in the power of the collective. By assembling the most passionate specialists in their field, to develop the most effective innovative solutions to solve client’s business challenges.

ABOUT Creative Circle Awards

Since 1980, the annual Creative Circle Awards (CCA) has been the event of the year for creative professionals in the advertising and marketing communications industry in Singapore.


Launched in 2001, the Crowbar Awards highlight the best emerging talent in creative communications and design.

The Crowbar Awards has since become a leading award show for emerging creatives to showcase their best ideas. The show now attracts over 1,000 entries from local, regional and international tertiary institutions.

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