Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Beyond budgets and boxes: VML Ogilvy Japan CCO Doug Schiff on Asian creativity at One Asia 2023
SHANGHAI, CHINA — The One Club for Creativity invited some of the most prominent creative leaders from Asia for an…
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Ogilvy Auckland ECD Kristal Knight on One Asia 2023: ‘Asia is a powerhouse’
SHANGHAI, CHINA — In October, The One Club for Creativity’s One Asia 2023 jury gathered in Shanghai to determine Asia’s…
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Leo Burnett India’s Sachin Kamble on where Asia will always have the upper hand in advertising
SHANGHAI, CHINA — There is no region better at marrying culture and technology than Asia, according to Sachin Kamble, National…
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Agencies need to become more direct business partners with brands, according to GREY (Thailand) LTD. CCO Sompat Trisadikun
SHANGHAI, CHINA — If creative agencies want to survive the coming years, they’ll need to be more involved in generating…
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Forsman & Bodenfors’ Firrdaus Yusoff on why creatives need to remain idea-first when it comes to AI
SHANGHAI, CHINA — While many creatives tend to get swept up in the race to apply new technologies, it’s those…
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Brand marketing investments to hit record levels in 2024, says WARC
LONDON, UK — Despite very real concerns about the economy, 61% of marketers are optimistic and expect business to be…
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Shoppertainment reigns supreme this holiday at TikTok
MANILA, PHILIPPINES — The -ber months continue to be a key shopping season according to TikTok’s Holidays For You year-end…
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BBDO Guerrero celebrates 25 years with in-depth research unveiling ‘The State of Filipino Youth’
MANILA, PHILIPPINES — Creative agency BBDO Guerrero recently celebrated its 25th birthday and took the opportunity to share valuable insights…
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Delta Global study reveals surging environmental awareness reshaping luxury consumer habits in Asia Pacific
HONG KONG — A recent survey commissioned by leading luxury and sustainable packaging specialist Delta Global shows that environmental awareness…
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Unlocking the future: Havas Ortega’s Prosumer Reports spotlight the leading edge of consumers
MANILA, PHILIPPINES — In a world where trends evolve rapidly, the challenge of staying ahead is embraced by a select group…
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Edgepoint Infrastructure releases whitepaper on closing the connectivity divide and driving digital inclusivity in Southeast Asia
MANILA, PHILIPPINES — EdgePoint Infrastructure (“EdgePoint”), an ASEAN-based independent telecommunications infrastructure company, released a whitepaper that sheds light on the…
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Podcast popularity rises in the Philippines with top shows raking in laughs, learnings, and tales of life
MANILA, PHILIPPINES — Podcasts have become a global phenomenon, and the Philippines is no exception. In recent years, the podcasting…
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Mark Nicdao and Magic Liwanag elevate their travel photos with the Oppo Reno10 Pro+ 5G
MANILA, PHILIPPINES — Going on a trip for the holiday season is an immersive visual experience, and not just while…
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