MANILA, Philippines – Eighty-five entries from the Philippines have made it to the Ad Stars 2020 shortlist released earlier this week. The 85 have stood out among over 20,000 entries from 60 countries across the globe.
PETCH scored two slots under the Design category for Max’s Group Inc “Every Kind of Family” and “Every Kind of World.” They are also in the running under Film category for their work with VIVO: “Connections should have no limits;” the two Max’s adverts and “Every Kind of Visitor.”
“Every Kind of World” made it into the Education shortlist; “Connections should have no limits” is in the Branded Viral Videos category; and “Dark or White” is under the Branded Entertainment Videos shortlist making PETCH the agency with most shortlisted entries from the country.
BBDO Guerrero’s “StopTheSpread” for the National Union of Journalists made it to five categories: Direct, Data Insights, Interactive, Mobile and Design. Under Interactive category, “Font Books” for the Reading Association of the Philippines is also in the shortlist.
”Saferkidsph Toys -Online” for UNICEF by TBWA\Santiago Mangada Puno was shortlisted under Direct, Film and Diverse Insights categories. Under Branded Information Videos, their work “M Safe” for Golden Arches Development Corp, “The Matinee Idol,” and “THE ACTION STAR” both for Suyen Corporation have also secured places.
“Side by Side” by McCann Worldgroup Philippines for San Miguel Corporation got two spots under Film and one under Mobile and PR categories; while MRM McCann’s “Small Moments” for Ayala Malls secured three slots in Film.
Dentsu Jayme Syfu’s “2nd First Birthday” for Loveyourself Foundation and “Stop Moving” for Toyota Motor Philippines; Publicis JimenezBasic’s “Triumph” for Splash Marketing; PETCH’s “Barbie Girl” and “Dark or White” for Splash Corporation have also made it into the Film category. “Barbie Girl” also made it to Education and Gender Equality categories under PSA section; and Branded Entertainment Video category under Video Stars section.
“Captcharing Harrassment” by Denstu Jayme Syfu for Gabriela secured spots under Mobile, Direct, and Media categories.
GIGIL’s “SHOP2GIVE2” campaign for Unilever made it to the shortlist Under Interactive and Creative eCommerce categories. Their work for Orocan, “Water Dipper,” is also in the Interactive category; and “Turn it Off” for VIVO Cellphones is in the Branded Viral Videos shortlist.
The agency also made it into the Pivot category for Orocan’s “Bathroom Got Talent,” and “#CouchPotatoChallenge” for Potato Corner. “Darkness” for 7-Eleven made it into the Branded Entertainment Videos shortlist and “PlsSaveMe” for GCash is on the Creative eCommerce category.
Propel Manila scored two slots under Direct category for their “Love Verses Hate” campaign for TEAM Magazine, Preen.ph, Scout Magazine. The same campaign made it under Media category.
Under Data Insights category, Leo Burnett Group Manila’s “Travel Stickers” for Cebu Pacific Air was shortlisted, and their “SignBoats” for the same advertiser has made it into the Place brand category. “A Frontliner’s Sacrifice” for Procter & Gamble is in the shortlist of Branded Viral Videos.
For the PR category, Wunderman Thompson Philippines’ “A Star Wars Experience for All” was shortlisted and “Victory is Voice-Activated” for Johnson & Johnson Philippines is slated under design. Their works for Globe Telecom “Gig for Mister Slash” and “GET A PHONE AS FAST AS NOW” have also made it to Branded Information Videos and Branded Entertainment Videos respectively.
Dentsu One Manila’s “Ginebra San Miguel for Frontliner Labels” is in the running for the Design and Social & Influencer categories while VLMY&R Philippines “Tutorials Takeover” for the QCSHS Alumni Association is shortlisted under Diverse Insights.
The winning works will be announced online on September 7. Find all the competing entries on adstars.org/winner/