Beijing – JWT Beijing won part of China Unicom’s business through a pitch against several other international agencies. This assignment includes the integrated marketing communication for part of China Unicom’s 3G business.
China Unicom was one of JWT Beijing’s major clients a couple years ago. Regaining their business is recognition of JWT’s strategic planning capability, creative skills, client services standard as well as the capabilities of the China Unicom’s top management team.
Tom Doctoroff, JWT’s North Asia Area Director, commented, “This is extremely encouraging about the underlying strength of the organization. These victories are the result our entrepreneurial spirit, focusing on product that’s getting better and better and an in-market reputation that is getting stronger and stronger.”
In 2009, JWT Beijing continued to grow even in the tough environment while extending their width and depth of the cooperation with their current key clients, such as Yili group, Nokia, COFCO . Meanwhile, they have bagged COFCO meat, Baixiang Group (instant noodles), Jasonwood (denim fashion brand) and a few other new businesses.
In the creative aspect, the Nokia’s Bruce Lee campaign swooshed major creative awards from local, regional to international ad festivals, including Silver Lion in Cannes, Gold Pencil in One Show, Gold in Spikes and Grand Prix in China 4A among others.
JWT Beijing has strengthened their top management team in 2009. Andy Xu, the Group Account Director of Local Business was promoted to Deputy General Manager; Polly Chu, the ECD was promoted to Chief Creative Office of Beijing, Rich Shiue, a experienced Creative Director from JWT Taipei transferred and succeed the position as ECD Beijing. Plus, Lo Sheungyan (Mayan), ECD of JWT North East Asia was appointed a new role as China Chairman in mid 2009, over seeing China’s business including Beijing, which is another positive push for the business and creative of Beijing.
Andy Xu, the Deputy General Manager says: “Winning so much new business, including the new glory of China Unicom, is the result of seamless team work across all departments, from planning to account to creative, which also guarantees that we generate big brand ideas that truly help client’s sales. Another key to our success is our deep understanding of the Chinese consumer combined with JWT’s long history of truly global marketing.”
adobo magazine. The Word on Advertising.
