The Philippine Daily Inquirer, official representative of the Philippines to the Cannes International Advertising Festival, named DM9 JaymeSyfu, Toyota, CATS Motors and Citibank as the winners of its Cannes Delegate Program.
PDI is footing the delegation fees, airfare and accommodation for the agency partner that submitted what the publication judged the most creative print ad in the newspaper. In this case, it was DM9 JaymeSyfu’s “Paper boat” ad for SMARTLink’s satellite phone. The creative agency’s representative shares the prize with one member of its media agency.
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Advertising Agency: DM9 JaymeSyfu, Brazil |
Likewise, PDI’s Cannes Delegate Program for Advertisers was opened to its top 50 advertisers who recorded the highest ad spend growth in 2007 versus 2006. Out of this number, the publishers picked out the three winning clients in a raffle.
The newspaper also presented the its PDI Young Lions, the creative team from J. Romero that won the PDI-sponsored shootout in Boracay last February.
All winners were announced and feted at a cocktail party that PDI hosted at the Ayala Museum last April 8. In honor of the Cannes Festival, every aspect of the event followed a French theme and came compete with mimes and a troupe of surprisingly demure Can-Can dancers. The previous Cannes Lions finalists and winners from the Philippines were showcased in an exhibit on-premise. PDI columnist and celebrity Tessa Prieto-Valdez hosted the presentations in her most outrageous French period costume.
