Already the starting point of choice, Yahoo! now provides online consumers direct access to search sites from start to finish. Yahoo! starting points, i.e. Yahoo Philippines Front Page, Mobile Communications (Mail and Messenger), Social Media and Search are features designed to glue visiting consumers to the site.
Starting with Web Search, online consumers have a new and faster way to access information. In the Philippines, ph.search.yahoo.com, is a key starting point for consumers to locate, use, share and expand knowledge online. Social Search, on the other hand, is Yahoo! Answers [ph.answers.yahoo.com]. With more than 90 million users worldwide, it is the largest knowledge-sharing community on the web. Directly in line with its Philippine push, Yahoo! has an active Filipino community on Answers. With Mobile Search, through Yahoo! oneSearch™ [ph.mobile.yahoo.com/onesearch], mobile users are provided access to specific search results from any location. Yahoo! has partnered with 19 major mobile service providers, including Globe Telecoms, across Asia for this service.
Servicing advertisers and business in the Philippines, including 85 percent of online consumers, Yahoo! is on track to become the “Must Buy” advertising network for SME advertisers, agencies and resellers. Yahoo! leads in Consumer Search offerings and enjoys the status as the most popular online network in the Asia Pacific region. This quarter, Yahoo! launches its all-new Search Advertising platform, also known as Yahoo! Sponsored Search, in Southeast Asia, including the Philippines. Sponsored Search is a keyword-based ‘pay per click’ or ‘sponsored result’ Internet advertising service, already used in the US since 2006.
With Search Advertising, marketers connect directly with customers that are searching for what they sell. Sponsored Search places ads in search results on Yahoo! and popular sites directly and immediately as the product or service is being searched. Display Advertising which enables advertisers to build their brand, connect with more customers, allow transactions and gain info through personalized messages directly to interested consumers of over 53 million in SEA and 500 million worldwide. Lastly, Mobile Advertising provides seamless connection to the consumers direct from their PCs to their mobile phones. Advertisers have access to Yahoo!’s users through Yahoo! oneSearch, Go and mobile Internet.
