Hong Kong – Is it Christmas already? In these unstable economic times, it may be the closest. Leo Burnett Hong Kong launches Project “SHINE to assist local businesses and time-honored brands to re-brand and grasp development opportunities. Project SHINE gets Leo Burnett to offer free strategic brand consultation service valued at HK$1.888 million to one selected local brand, to help strengthen brand value and competitive edges, and revitalize its brand image through holistic creative marketing strategies.
“A successful brand image is a company’s most valuable asset. We strongly believe that amidst the current gloomy economy, it is even more crucial for marketers to inject new thinking to rejuvenate their brand image and enhance their brand positioning, so as to raise their competitiveness and drive long-term growth,” says Connie Lo, Executive Creative Director of Leo Burnett Hong Kong. “Bliss comes out of the depth of misfortune” is the corporate philosophy Burnetters uphold ever since the Great Depression in the United States.
Project “SHINE” comprises holistic consultation and creative services, which include strategic advice on brand strategies and brand positioning, product concept consultation, product advertising, logo and trademark development, design and production of retail promotion materials, recommendation on marketing events, website development and more. All historic local brands are welcome to join the project. However, current Leo Burnett clients are excluded from the project. Third party production costs will not be covered, either.
Project “SHINE” is an acronym for: “Seek and stretch business opportunities”, “Homing in the target”, “Investigate current relationship”, “Navigate brand’s future” and “Explore new products or services”. It underscores Leo Burnett’s commitment in helping local businesses to build up their new brand personality to better cater to the local needs. “Over the years, Leo Burnett has built numerous powerful brands that experience significant business growth,” says Margaret Chan, Director of Account Management, Leo Burnett Hong Kong. “Through Project ‘SHINE’, we hope to leverage our experiences to help transforming and rejuvenating traditional local brands, lifting them to the next level and ultimately, we target to contribute to make Hong Kong the ‘City of Brands’,” Chan adds.
Ongoing until August 14, 2009, any local brands interested in joining Project “SHINE” are welcome to submit their brand information to www.lbshine.com and answer two simple questions. Leo Burnett Hong Kong management will select the winner based on entry details. The results will be announced in end of August.
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