At the 2026 Cannes Lions Festival of Creativity, Google announced new insights tools built with Gemini to help brands and agencies maximize this new era of creator marketing.
- Deeper trend data: New trending insights in the U.S. within Google Ads Insights Finder offer a more granular look at what’s popular on YouTube right now.
- Integrated brand pulse insights: select brand pulse report metrics now appear in Insights Finder, giving brands a clearer view of their paid and organic presence on YouTube.
- Insights APIs for partners: The new Content & Creator Insights API provides richer information about YouTube creators and audiences, enabling more effective media planning for agencies.
- Demand Gen creative campaign tips: Gemini will soon help you optimize Demand Gen campaigns on YouTube with creative insights, like tips about which visuals to use to boost performance.
“YouTube creators are the undisputed voices shaping global culture and driving viewer trust. Now, we’re introducing new insights tools to fuel more creative and effective ad campaigns across YouTube. We are making it easier than ever for brands to match with the perfect talent at scale, tap into real-time cultural trends, and use data-driven creative optimizations to turn creator fandom into business results,” said Sean Downey, President, Americas & Global Partners, Google.
“The vision shared by GWM and Jellyfish Brazil was never to use artificial intelligence as a gimmick or to draw attention to the technology itself; our goal has always been to tell a deeply human story The film’s nuance, coherence, and emotional resonance were only made possible through the creative leadership of our team. By leveraging Google’s AI tools – which streamlined our workflow and unlocked new creative possibilities – we successfully guided the technology to serve the narrative and amplify that emotion,” said Fabiana Baraldi, Managing Director, Jellyfish Brazil.
“Culture (and sales) are no longer defined by what you do on big stages or in advertising. It’s who is talking about you and where they are engaging, and right now the creator economy on platforms like YouTube are fundamentally redefining how we need to engage with consumers. Brands are being born (and killed) on these channels, and if you aren’t ahead of the curve then you’ve already lost the war. Awareness isn’t the metric, it’s attention. It’s a creator and attention economy now we have to adapt to their world, not the other way around,” said Chris Bellinger, Chief Creative Officer at PepsiCo US.
“We’re using tools like Google’s Antigravity to essentially build agents across the board in all the places that us creatives don’t want to work. So we can save our precious creative time for the parts that really matter, which is storytelling and the art form,” said Brandon B, Creator and Partner, Studio B.
