Axe has appointed NetBooster Asia as their over-all digital agency for. They have previously worked with the agency for the Axe Dark Temptation campaign in 2009 and due to the success of the campaign, Axe has decided to continue the partnership. For 2010, the agency launched online activities for the "Guys Like Less" campaign, generating a Facebook community of all the guys who like to see mroe legs and less skirts.
Axe’s new engagement platform called Axe Lab will launch this May 2010, where guys get tips, insights, videos and surveys on how to become an ultimate babe magnet.
NetBooster’s Executive Creative Director, Dino Cabrera says "This year will be an exciting year for Axe and the agency, Axe is a dream account every creative would like to work on."
The partnership is on the brink of launching more projects in the next few months. They will also be launching an online three week program on how to become an ultimate bachelor. Check out axelab.com.ph and join the Axe Philippines Facebook account to know more about this campaign. Log on to netboosterasia.com for everything digital.
