PHILIPPINES, OCTOBER 15, 2010 – Globe Telecom and Out There Media, a global leader in mobile advertising, jointly announced today the official roll-out of a comprehensive mobile advertising offering to the Filipino market. The “My Rewards, My Globe Plus” mobile advertising service is the latest enhancement to the Globe loyalty program, presenting an innovative points-earning option for its 24.6 million postpaid and prepaid subscribers.
Ernest Cu, President and CEO of Globe, expressed his enthusiasm in providing another value-added service to local consumers. “Globe brings another first for mobile users in the country. We see Mobile Advertising will create a new segment in the local advertising industry. More importantly, this new service will enable our subscribers to get more out of the brands they love."
Kerstin Trikalitis, CEO of Out There Media, commented, “We are very excited to announce the launch of our Mobile Advertising activities in the Philippines, especially as it is done in partnership with a leading operator such as Globe and it is already attracting a very positive response from the market. We are looking forward to a successful collaboration with Globe, and we are confident that our partnership will revolutionize the advertising sector in the Philippines”.
The current Globe loyalty program “My Rewards, My Globe” is the foundation of this new M-Ads service, providing Globe users with more reasons to keep using the brand. Subscribers are given a wide array of rewards items that they can avail of using the points they earn with every reload, which they can use to redeem free text messages and call minutes, gadgets and even trips to local and foreign destinations. The “My Rewards, My Globe” program also offers discounts and freebies that are available from a host of shops, restaurants, clubs and hotels around the Philippines.
The permission-based M-Ads asks Globe subscribers to sign up for the service and provide their own demographic and lifestyle characteristics. Subscriber who opt to receive M-Ads can earn points redeemable against discounts and free ts from the loyalty program for all of its subscribers. This gives subscribers a whole new way to speed up their points-earning by opting to receive multiple advertisements on their mobile phones.
Advertisers can now enhance their media mix with a new medium that ensures advanced targeting capabilities, consumer engagement, impressive responsiveness, maximum audience reach and highly effective brand awareness. At the same time, consumers will be able to receive premium and exclusive benefits, offers and information directly relevant to their needs, interests and lifestyle.
A number of established brands signed up to run their own campaigns, including Unilever, McDonald’s and HSBC, with many more in the immediate pipeline. The Singapore-based Out There Media office in Asia will take the lead in working with partners and will also handle all sales, business development and operations support for the service.
Out There Media is headquartered in Vienna and has subsidiaries in Dusseldorf, Singapore, Moscow, Kiev, Athens and Sofia. Today, Out There Media has partnership agreements with 24 network operators across Europe and Asia, reaching approximately 380 million subscribers.
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