ASIA-PACIFIC – SINGAPORE, MARCH 4, 2011 – Indonesia’s largest private bank PT Bank Central Asia Tbk (BCA) has appointed Grey Group Indonesia as its agency of record to manage its B2C creative campaign to market its e-banking products and services. The agency beat four others in a competitive pitch.
BCA is a pioneer in e-banking products and services, and its offerings are regarded as benchmarks by the industry and consumers alike. The bank also has the largest electronic channel and widest network of automated teller machines across the country
The agency will be charged with the development and implementation of a nationwide integrated marketing communications strategy to promote BCA’s e-banking products and facilities. These include mobile banking service m-BCA, SMS BCA, BCA ATM, Debit BCA and internet banking-based KlikBCA, as well as new services for the market.
“We are thrilled to win the account, and the confidence and trust of BCA. This is a significant win for us as it is reflective of our high standards of professionalism and capabilities in managing prominent clients with progressive offerings,” said Agus Sudradjat, President Director, Grey Group Indonesia.
He added that the agency understands BCA’s vision and the ideas presented were very much in line with the company’s overall direction. “We look forward to helping BCA further define and develop their market position, and building a successful partnership with them moving forward.”
Said Esther Meliana, Senior Manager Marketing Communications, PT Bank Central Asia Tbk, “We are pleased to announce our appointment of Grey Group Indonesia. We are impressed by the fresh and innovative ideas they are able to bring to the table, and their insightful counsel on branding and strategic communications. We are confident that the partnership will bring about the results we want to achieve in the face of increasing competition in the banking sector.”
The first in the series of B2C campaigns is scheduled to kick off in March 2011.
BCA joins Grey Group Indonesia’s roster of clients which include Procter & Gamble, GlaxoSmithKline, AXA, Pfizer, Telkom, Mayora, Sara Lee and Orang Tua Group.
