Grey Hong Kong has been awarded the branding and advertising responsibilities for a Beijing high-end luxurious residential development project by Hutchison Whampoa Property which is one of the leading property developers in both Hong Kong and Mainland China. The assignment is a low-density luxurious residential property project located at Chaoyang District.
Grey Hong Kong won this assignment through a creative pitch. The project would cover an integrated communication items from brand identity development, above-the line to below-the-line.
Danny Mok, CEO of Grey Hong Kong and Shanghai, said: “I am very proud of this win and we are glad to have this great opportunity to work on a luxurious residential property for Hutchison Whampoa Property in the China market. With the strong property branding and communication expertise of our Hong Kong team and the support of our China offices in providing local Chinese consumer insights, I’m confident we will launch this project successfully in China.”
Desmond Chan, General Manager of Grey Hong Kong, said: “I believe our strength in property advertising is truly reflected in this pitch. We created a strong and compelling communication platform that can capture the selling proposition of the property as well as connect to the hearts of our target audience.”
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