GLOBAL – NEW YORK, USA, MARCH 2011 – Global marketing agency iris has been appointed by Reckitt Benckiser, the global household brands giant, to handle the majority of its digital marketing and eCRM strategy and implementation for its North American brands. Digital campaigns will go live in North America (US & Canada) from March this year.
Brands will include: Airwick, Cepacol, Clearasil, Delsym, Durex, Easyoff, Finish, Franks Red Hot, French’s, Lanacane, LiceMD, Lysol, Mucinex, Resolve, Scalpicin, Veet, Woolite, Limeaway, RidX, Old English and dCon as well as multi-brand platforms Our Home Our Planet and Home Solutions News.
iris will be responsible for a full spectrum of digital marketing activities from advertising to social media, including eCRM strategy and delivery, site development and maintenance, strategy and innovation. Activity will focus on generating consumer habits via creating interest in the category, connecting with the consumer and rewarding behavior.
Stewart Shanley, chief operating officer for iris said: “This is a big win for us and a great start to 2011. It is testament to all the hard work the team has put in over the last 3-4 years in building our digital and consulting capability here in the US. We’re really looking forward to the opportunity to do some great things for Reckitt Benckiser…They have some truly great brands in their portfolio and they have chosen the right partner in iris to really push their integrated digital comms to the next level.”
iris’ most recent digital work includes Saks’ Fifth Avenue’s 3D holiday windows, which featured a double world first in state-of-the-art videomapping technology. The agency also works with adidas, Coty, Sony Ericsson, Coca-Cola and InterContinental Hotels Group.
