ASIA-PACIFIC — HONG KONG, FEBRUARY 21, 2011— JWT Hong Kong, coming from its recent CEO appointment, has added Samsonite’s entire Asia Pacific creative business to its roster following a four-way pitch.
JWT currently handles Samsonite and their American Tourister brand in Shanghai and India. The expanded remit will be driven by JWT Hong Kong with a regional run that includes delivery of a unified brand idea across multiple media channels for Samsonite’s entire range of products. Samsonite is a global leader in the luggage category with their Asian operations spanning Asia Pacific, Oceania, South Asia and the Middle East.
"We’re impressed by the balance of strategic rigor, creative flair and overall professionalism demonstrated by the JWT Hong Kong team and are fully confident that they’ll help us deliver a meaningful message about what the many facets of the Samsonite brand represent in today’s world," said Kenzo Yoneno, assistant director, Design & Communications, Samsonite Asia.
On the win, Tom Doctoroff, JWT North Asia Area Director, Greater China CEO stated, "We are absolutely delighted to partner with Samsonite in Asia Pacific. We believe there is an opportunity to create a fully-integrated, iconic brand; one rooted in the joy of travel that transcends time and geography."
Work on Samsonite will commence immediately with JWT’s pitch-winning brand campaign expected to launch mid-April 2011.
