BBDO Guerrero / Proximity Philippines was recognized with a Gold Integrated Campaign award at last night’s Asia Digital Media Awards in Beijing, China for their popular campaign for Bayan Telecommunications entitled, ‘Lola Techie’.
This is the first time that an agency from The Philippines has been recognized at the Digital Media Awards which honors the best in digital marketing and communications in the Asia Pacific region, with a focus on outstanding creativity and effectiveness across the industry.
BBDO Guerrero / Proximity Philippines Chairman and Chief Creative Officer, David Guerrero remarked, “"We believe the future is in fully integrated campaign ideas that embrace all relevant media. Sometimes we can do this alone and sometimes we collaborate with partners. In this case we worked with our client Bayan Telecom and PR agency Geiser Maclang to bring a great campaign idea to life across online and offline channels to the benefit of the brand. It is a tribute to our clients’ vision of "kakaiba" (being different) that we were able to deliver a campaign of this caliber." .”
The win for BBDO Guerrero / Proximity Philippines was part of an outstanding performance for the agency network across the region, with BBDO / Proximity agencies picking up a total of 14 awards and securing the coveted Asia Pacific Digital Media Agency of the Year title.
