ASIA-PACIFIC – PHD has scooped two trophies at the Global Advertising Marketing Effectiveness awards (AMEs), for groundbreaking campaigns in social media and branded entertainment.
Unilever’s Clear won a Silver trophy for their cutting edge branded-content drama, Unbeatable, the only campaign in the cosmetics/toiletries category to win an award.
Magnum ice cream won a Bronze trophy, for their social media campaign Magnum Special Treatment.
PHD is the only media agency to have won awards in the New York based AMEs and all of the awards won by agencies from China were shared between PHD and Omnicom sibling, DDB.
“These awards are a brilliant start to 2011 and are proof that PHD’s unique focus on talent and culture really makes a difference. PHD has always had a proud heritage of delivering exciting communications that work and to be honored for effectiveness against competition from advertising, digital and media agencies from around the world is a great achievement.” said Mark Heap, PHD China CEO.
