PHILIPPINES, FEBRUARY 1, 2011 – Seven A.D. has created a new campaign for Resorts World Manila (RWM) highlighting the more mature attractions of the entertainment and shopping complex, its biggest and most daring campaign since winning the account in July 2010.
The brief from Resorts World Manila was to show the complex as a world-class, integrated tourist destination, "the prime destination for the those who work hard and play hard". “[The spot] took a while for it to air but we’re happy it finally did,” said Seven A.D. Executive Creative Director Teeny Gonzales of the "Winner" commercial. “It’s provocative and sophisticated and shows RWM as Manila’s new adult playground.”
The campaign includes print ads which provide additional details on the facilities and features of RWM. R edefining fun with its unique mix of performers and acts from all over the world, RWM offers shopping, dining and entertainment experiences suited to discerning tastes.
The spot, which took four days to shoot, was directed by Stephen Ngo through production house Pabrika. The 45-seconder aired last weekend. View the two-minute version below.
CREDITS
Client: Resorts World Manila
Aagency: SEVEN A.D.
Creatives: Russ Molina, Rina dela Calzada, Maki Maquiling, Argem Vinuya
Accounts: Tey San Diego, Wella Balagtas, Denise Amora
Production House: Pabrika
Director: Stephen Ngo
Soundtrack: Brian Cua, Hit Productions
