In an award ceremony in Cannes Monday night, the Promo & Activation Lions jury awarded its Grand Prix to TBWAChiatDay LA Along with its partner Paragon Marketing, the agency created "Replay", revolving around a football game that finally resolved a tie between two high school football teams–17 years after the fact.
This campaign also won the Grand Prix in the PR Lions.
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The jury also presented eight Gold Lions for the same ad, plus seven others:
- Two Gold Lions went to Heineken Italia "Auditorium", by JWT Italia, in two different subcategories
- Another two were also awarded to Toyota Motor Corporation "Nothing Soft Gets In" by Saatchi & Saatchi Australia
- HBO TV Network "Imagine" by BBDO New York USA
- NBC Universal Global Networks Deutschland"Last Call" for the 13th Street TV Channel by Jung Von Matt Hamburg Germany
- The Stockholm County Aids Prevention Programme "Where will 100,000 condoms end up" by Ester Stockholm Sweden
Among the Asian contenders, China won a Silver Lion and a Bronze Lion. Japan brought home two Bronze Lions, while India and Hong Kong, one Bronze Lion apiece.
- The North Face "The Red Flag" by Ogilvy Shanghai
- Supor "Non-stick Pans" by Leo Burnett Shanghai
- World Vision Japan "Love Cake Project" by Dentsu Tokyo
- Nike Japan "NikeID Generator" by Beacon Communications Tokyo ( A Leo Burnett affiliate)
- AICMed "Meltdown" by Ogilvy & Mather Kolkata
- Zoo Records "Hidden Sounds Campaign by Leo Burnett Hong Kong
More details to follow. View the winners later in the day our Cannes Lions winners gallery in www.adoboonline.com/cannes.
