With seven of the 12 Cannes Lions juries releasing their shortlists, the Philippines finds its chances of bagging a Lion significantly reduced. Out of the 264 Philippine entries, only 12 have so far survived; 6 of them from DM9 JaymeSyfu.
Recently hailed by Campaign Brief Asia as the country’s most awarded creative agency of the past two years, DDB DM9 JaymeSyfu proved that the dark horse was now firmly ahead of the herd. It had four shortlisted ads in Outdoor Lions, one in Radio Lions, and one in Promo & Activation Lions.
- Gabriela “Bruise” promo
- British United Automobiles “Rollercoaster” posters
- Gabriela “Bruise” posters
- Gabriela “Summer Collection” posters
- Gabriela “Rainy Season Collection” posters
- MotoItalia Philippines “Hear” radio
JWT and Ace Saatchi & Saatchi followed with four shortlisted ads each. JWT’s were in the Radio Lions (Kythe Fundation “Jen Jen” & “Jun Jun”) while Ace Saatchi had its bets in Outdoor Lions (Toyota Philippines “Traffic Light” posters and North Face Primer Group “Nature Products” ambient).
BBDO Guerrero/Proximity Philippines got its FEDEX “Mud” billboard into the Outdoor Lions, along with Ogilvy & Mather’s ULI Pond’s “Siren” Billboard.
Winners of the Promo & Activation Lions, Direct Lions and PR Lions will be announced tomorrow, followed by Press Lions, Media Lions, Radio Lions and Outdoor Lions on Wednesday.
Agencies like Ace Saatchi & Saatchi, BBDO Guerrero/Proximity and TBWA\Santiago Mangada Puno, all of which invested heavily in their entries, can continue to cross their fingers as the rest of the shortlists come out. Two more shortlists, from Cyber Lions and Design Lions, are out tomorrow, and the Film Lions, Film Craft Lions and Titanium & Integrated Lions are due on Friday.
