ADFEST reveals shortlisted works for 8 more categories in second batch of finalists

MANILA, PHILIPPINES — The return of ADFEST 2023 has wrapped up its first of the three-day festival, bringing us closer to the Awards Presentation on March 24 and 25.

With the festival full steam ahead, ADFEST has also announced the second batch of entries that landed finalist spots for the Lotus Awards. This round of finalists have been selected from the Brand Experience, Effective, Film, Film Craft, PR, Print & Outdoor Craft, Mobile, and Digital Craft categories.

Check out the full list of finalists for these eight categories here:

Sponsor

BRAND EXPERIENCE LOTUS

Guerilla Marketing and Stunts

“THE HIDDEN SPONSORSHIP TENT” for SANGSOM by SOUR BANGKOK, BANGKOK
“MCDONALD’S CARABAO-THRU” for MCDONALD’S RIDE THRU by TBWA\SANTIAGO MANGADA PUNO, MANILA
“#BRINGBACK2011” for OREO INDIA by LEO BURNETT INDIA, MUMBAIand MONDELEZ INTERNATIONAL FOODS PVT LTD, MUMBAI

Events

“PROPILOT MOP” for NISSAN MOTOR CO., LTD. by TBWA\HAKUHODO INC., TOKYO

Exhibitions and Installations

“SOLAR BEEHIVE” for HANWHA by INNOCEAN, SEOUL
“FUEL STATION” for NETFLIX by GIGIL, MANILA

In-Store Experience

“SMART FILL” for UNILEVER by VMLY&R COMMERCE INDIA, MUMBAI

Launch/Re-Launch

“#BRINGBACK2011” for OREO INDIA by LEO BURNETT INDIA, MUMBAIand MONDELEZ INTERNATIONAL FOODS PVT LTD, MUMBAI

Competitions and Promotions

“THE HIDDEN SPONSORSHIP TENT” for SANGSOM by SOUR BANGKOK, BANGKOK

Sponsorships and Brand Partnerships

“ADIDAS SUPERSTAR RAVI’S” for ADIDAS by HAVAS MIDDLE EAST, DUBAI

Use of Print and Conventional Outdoor

“THE ELECTIONS EDITION” for ANNAHAR NEWSPAPER by IMPACT BBDO DUBAI, DUBAI

Use of Mobile and Devices

“DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY.” for DOT by SERVICEPLAN KOREA, SEOUL
“JUKE “MUSIC IN A CAN”” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY
“KNOCK KNOCK” for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL

Digital Installations

“ABLE CUBES” for MAXIS by STAR REACHER ADVERTISING SDN BHD, KUALA LUMPUR

Use of Digital & Social Platforms

“CITY HALL OF LOVE” for CLOSEUP by MULLENLOWE SINGAPORE, SINGAPORE
“UNBRANDED MENU” for MCDONALD’S by LEO BURNETT GROUP MANILA, MANILA
“THE MOVIES THAT MADE (FROM) US” for FIVE STAR by BBDO BANGKOK , BANGKOK

Touchpoint Technology & Tech-led Brand Experience

“PROPILOT MOP” for NISSAN MOTOR CO., LTD. by TBWA\HAKUHODO INC., TOKYO
“HYDROGEN GARBAGE TRUCK” for HYUNDAI MOTOR GROUP by INNOCEAN, SEOUL

Branded Games

“QUEST FOR DYSLEXIA” for SAMSUNG by CHEIL PENGTAI BEIJING, BEIJING
“AMAZING THAILAND. CULTURE TO COMMERCE” for TOURISM AUTHORITY OF THAILAND by OGILVY GROUP THAILAND, BANGKOK

Integrated Brand Experience Campaign

“#BRINGBACK2011” for OREO INDIA by LEO BURNETT INDIA, MUMBAI and MONDELEZ INTERNATIONAL FOODS PVT LTD, MUMBAI

“BUNDY MIXER” for BUNDABERG RUM by LEO BURNETT AUSTRALIA, SYDNEY

DIGITAL CRAFT LOTUS

Video and Moving Image

“THE BROKEN HOME” for SAMMAKORN by CHOOJAI KA KALAYANAMITR CO.,LTD., BANGKOK

Music and Sound Design

“SND : CRAFTED UI SOUND ASSETS FOR UX DEVELOPERS” for SND : CRAFTED UI SOUND ASSETS FOR UX DEVELOPERS by DENTSU INC., TOKYO
“VOICE WATCH” for TOYOTA MOBILITY FOUNDATION by DENTSU INC., TOKYO

Overall Aesthetic Design

“LOG FLOWER” for GG BETA by TOKYU AGENCY INC., TOKYO
“DONATION WALLPAPER” for MCDONALD’S by LEO BURNETT TAIWAN, TAIPEI

Native and Built-In Feature Integration

“LOG FLOWER” for GG BETA by TOKYU AGENCY INC., TOKYO

Innovative Use of Technology

“ANTI-HATE KEYBOARD” for ESPORTS NEWS CHANNEL by INNOCEAN INDONESIA, JAKARTA
“ALL PLAYERS TOOL LAB.” for WITH ALS by DENTSU INC., TOKYO
“LOG FLOWER” for GG BETA by TOKYU AGENCY INC, TOKYO
“DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY.” for DOT by SERVICEPLAN KOREA, SEOUL

Use of Data

“VOICE WATCH” for TOYOTA MOBILITY FOUNDATION by DENTSU INC., TOKYO
“THE BROKEN HOME” for SAMMAKORN by CHOOJAI KA KALAYANAMITR CO.,LTD., BANGKOK
“SUNTORY TENNENSUI ENDLESS DAWN” for SUNTORY TENNENSUI by DENTSU CREATIVE X INC., TOKYO

EFFECTIVE LOTUS

Campaign Success

“LEAVE WITH PRIDE” for ISEE by MULLENLOWE SINGAPORE, SINGAPORE
“SEE EQUAL #SHARETHELOAD” for ARIEL by BBDO INDIA, MUMBAI
“KNOCK KNOCK” for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL

Small Budget

“LEAVE WITH PRIDE” for ISEE by MULLENLOWE SINGAPORE, SINGAPORE

Long-Term Creativity

“SEE EQUAL #SHARETHELOAD” for ARIEL by BBDO INDIA, MUMBAI

FILM CRAFT LOTUS

Directing

THE RELUCTANT SHANTY for UNHCR by FINCH, SYDNEY
THE VISITOR for TOYOTA HILUX by FINCH, SYDNEY
KAGUYA BY GUCCI for THE BAMBOO HANDLE BAGS by DENTSU INC., TOKYO
BISKUAT DREAM for BISKUAT by RESERVE TANK SDN. BHD, KUALA LUMPUR
WELCOME TO NIKE JUKU for NIKE JAPAN by AOI PRO., TOKYO
THE EYES for VOIZ WAFFLE CHOCO CRISPY by OGILVY GROUP THAILAND, BANGKOK
LEFT AND RIGHT for VOIZ WAFER SALTED CARAMEL by OGILVY GROUP THAILAND, BANGKOK
THE BATTLE for VOIZ WAFFLE CRISP by OGILVY GROUP THAILAND, BANGKOK
NO OLED. NO GAME. (SHOOTING GAME) for LG DISPLAY OLED by HS AD, SEOUL
WRONG RIDE for TELEVISION NEW ZEALAND [TVNZ] by SWEETSHOP, AUCKLAND
LOVE YOUR GUT for DUTCHIE by OGILVY GROUP THAILAND, BANGKOK

Editing

VODAFONE – THE SMART NETWORK for VODAFONE by HECKLER, SYDNEY
META MALLAKHAMB – REINVIGORATING AN INDIGENOUS INDIAN SPORT for META by KLTURE STUDIOS, MUMBAI
ONE FOR OUR PLANET for PERNOD RICARD INDIA by FINGERPRINT FILMS, MUMBAI

Cinematography

FEEL NEW for DESTINATION NSW by FINCH, SYDNEY
HINDUSTAN TIMES – MOTHERHOOD for HINDUSTAN TIMES by GOOD MORNING FILMS, MUMBAI
PARACHUTE KALPAVRIKSHA – THE FARMER for PARACHUTE by GOOD MORNING FILMS, MUMBAI

Special Effects: In-Camera

THE NEDS LEVEL for ENTAIN GROUP (NEDS) by FINCH, SYDNEY

Special Effects: Digital Visual Effects

HYUNDAI HAVE YOU TRIED IT for HYUNDAI by FIN DESIGN + EFFECTS, SYDNEY
WINNER TAKES ALL for TENCENT GAMES by THE MILL, SHANGHAI
JAMES SQUIRE – ORDINARY BE DAMNED for JAMES SQUIRE by ALT.VFX, BRISBANE
FIVE STAR : QUALITY TIME,AGAIN for FIVE STAR CHICKEN by RABBIT’S TALE, BANGKOK
SUNTORY TENNENSUI ENDLESS DAWN for SUNTORY TENNENSUI by DENTSU CREATIVE X INC., TOKYO

Animation (In-Camera or Digital)

G’DAY for TOURISM AUSTRALIA by FINCH, SYDNEY

Casting

THE RELUCTANT SHANTY for UNHCR by FINCH, SYDNEY
THINK POSITIVE – BOMB for SNACK JACK by ADAPTER DIGITAL AGENCY, BANGKOK
FIVE STAR : QUALITY TIME,AGAIN for FIVE STAR CHICKEN by RABBIT’S TALE, BANGKOK

Use of Talent/Celebrity

INDIAN STRETCHABLE TIME – AIRPORT for ZEPTO by LAW & KENNETH SAATCHI & SAATCHI, MUMBAI
INDIAN STRETCHABLE TIME – CLINIC for ZEPTO by LAW & KENNETH SAATCHI & SAATCHI, MUMBAI
INDIAN STRETCHABLE TIME – RESTAURANT for ZEPTO by LAW & KENNETH SAATCHI & SAATCHI, MUMBAI

Script

THE TRUTH for CAR HERO by AUDACITY, BANGKOK
THE RELUCTANT SHANTY for UNHCR by FINCH, SYDNEY
IN LOVE WE TRUST 2 for SINYI REALTY by DENTSU CREATIVE TAIWAN, TAIPEI
HAJIME,KEN,AND SETSU for HAJIME KENSETSU (CONSTRUCTION) by DENTSU EAST JAPAN INC., TOKYO

Original Music Score

THE RELUCTANT SHANTY for UNHCR by FINCH, SYDNEY
BISKUAT DREAM for BISKUAT by RESERVE TANK SDN. BHD, KUALA LUMPUR
DUEL for NRMA by RUMBLE STUDIOS, SYDNEY
JSW STEEL ALL AROUND US for JSW STEEL by STUDIO EEKSAURUS PRODUCTIONS PVT. LTD, MUMBAI
TSUTSU URAURA for ROCKY-E:SMART by BLACK CAT WHITE CAT MUSIC, TOKYO
COOPERS ROLL ON for COOPERS BEER by SMITH & WESTERN SOUND, SYDNEY

Use of Music Track

BUDWEISER – TOMORROW IS YOURS TO TAKE for BUDWEISER by SQUEAK E. CLEAN STUDIOS, SYDNEY

Sound Design

DUEL for NRMA by RUMBLE STUDIOS, SYDNEY

Breakthrough in Production

DRIFT MEETS DRONE for TOYOTA MOTOR CORPORATION by SIX INC., TOKYO
VOCUMENT#1 “WHERE FILM DIRECTOR JOE ODAGIRI STANDS.” for METAVERSE PRODUCTION PROJECT by TOHOKUSHINSHA FILM CORPORATION, TOKYO

FILM LOTUS

Food and Beverages

LOVE YOUR GUT for DUTCHIE by OGILVY GROUP THAILAND, BANGKOK
THE EYES for VOIZ WAFFLE CHOCO CRISPY by OGILVY GROUP THAILAND, BANGKOK
LEFT AND RIGHT for VOIZ WAFER SALTED CARAMEL by OGILVY GROUP THAILAND, BANGKOK
THE BATTLE for VOIZ WAFFLE CRISP by OGILVY GROUP THAILAND, BANGKOK
CONTACT LENS for VOIZ CREAMY BUTTER by OGILVY GROUP THAILAND, BANGKOK

Retail

INDIAN STRETCHABLE TIME – AIRPORT for ZEPTO by LAW & KENNETH SAATCHI & SAATCHI, MUMBAI
INDIAN STRETCHABLE TIME – CLINIC for ZEPTO by LAW & KENNETH SAATCHI & SAATCHI, MUMBAI

Media and Entertainment

WRONG RIDE for TVNZ by DENTSU CREATIVE, SYDNEY
THE HIT for TVNZ by DENTSU CREATIVE, SYDNEY

Finance and Real Estate

THIS AD CAN SAVE YOUR EARS for ROOJAI by BBDO BANGKOK LIMITED, BANGKOK

Corporate Image & Corporate Social Responsibility

HUMAN for SCG GREEN CHOICE by CHOOJAI KA KALAYANAMITR CO.,LTD., BANGKOK

Online Film: Food & Beverages

TABLE for LIQUOR-FILLED CHOCOLATES FOR ADULTS. By TOKYU AGENCY INC, TOKYO
BELL for LIQUOR-FILLED CHOCOLATES FOR ADULTS. By TOKYU AGENCY INC, TOKYO
NEIGHBOR for LIQUOR-FILLED CHOCOLATES FOR ADULTS. By TOKYU AGENCY INC, TOKYO
DOG for LIQUOR-FILLED CHOCOLATES FOR ADULTS. By TOKYU AGENCY INC, TOKYO
THE EYES for VOIZ WAFFLE CHOCO CRISPY by OGILVY GROUP THAILAND, BANGKOK
LEFT AND RIGHT for VOIZ WAFER SALTED CARAMEL by OGILVY GROUP THAILAND, BANGKOK
THE BATTLE for VOIZ WAFFLE CRISP by OGILVY GROUP THAILAND, BANGKOK
CONTACT LENS for VOIZ CREAMY BUTTER by OGILVY GROUP THAILAND, BANGKOK
LOVE YOUR GUT for DUTCHIE by OGILVY GROUP THAILAND, BANGKOK
PILLOW BOMB for WINCAFE by DENTSU CREATIVE TAIWAN, TAIPEI

Online Film: Beauty, Health, and Personal Care

ARE YOU THE INSOMNIA? for G’NITE by CHOOJAI KA KALAYANAMITR CO.,LTD., BANGKOK
THIS COMMERCIAL DOESN’T UNDERSTAND YOU AT ALL for CLEAN & CLEAR by BBDO BANGKOK LIMITED, BANGKOK

Online Film: Automotive

THE TRUTH for CAR HERO by AUDACITY CO.,LTD., SAMUT PRAKARN
BMW: NOTHING BUT SHEER JOY for BMW by TBWA\CHINA, SHANGHAI

Online Film: Electronics, Household Products, Home Appliances & Furnishings

THE COMEBACK – SHOT ON IPHONE for APPLE by MEDIA ARTS LAB, SHANGHAI

Online Film: Retail

INDIAN STRETCHABLE TIME – AIRPORT for ZEPTO by LAW & KENNETH SAATCHI & SAATCHI, MUMBAI
INDIAN STRETCHABLE TIME – CLINIC for ZEPTO by LAW & KENNETH SAATCHI & SAATCHI, MUMBAI
GIRLS IN WHITE for CENTRAL DEPARTMENT STORE by WOLF BKK, BANGKOK
CAMPING for SIAM DISCOVERY by SIAM PIWAT COMPANY LIMITED, BANGKOK
THE MOVIES THAT MADE (FROM) US for FIVE STAR by BBDO BANGKOK LIMITED, BANGKOK

Online Film: Media and Entertainment

THE HIT for TVNZ by DENTSU CREATIVE, SYDNEY
WRONG RIDE for TVNZ by DENTSU CREATIVE, SYDNEY

Online Film: Finance and Real Estate

THIS AD CAN SAVE YOUR EARS for ROOJAI by BBDO BANGKOK LIMITED, BANGKOK
IN LOVE WE TRUST 2 for SINYI REALTY by DENTSU CREATIVE TAIWAN, TAIPEI

Viral Film

THE COMEBACK – SHOT ON IPHONE for APPLE by MEDIA ARTS LAB, SHANGHAI
THE INNOCENT EYES for VOIZ by OGILVY GROUP THAILAND, BANGKOK

MOBILE LOTUS

Use of Mobile

“QUEST FOR DYSLEXIA” for SAMSUNG by CHEIL PENGTAI BEIJING, BEIJING
“PAVE IT FORWARD” for INFINITI by BEACON COMMUNICATIONS K.K., TOKYO
“JUKE “MUSIC IN A CAN”” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY
“DONATION WALLPAPER” for MCDONALD’S by LEO BURNETT TAIWAN, TAIPEI

User Experience for Mobile

“KNOCK KNOCK” for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL
“LAY’S FORTUNE TELLING CHIPS” for LAY’S TAIWAN by LEO BURNETT TAIWAN, TAIPEI

Mobile Games

“QUEST FOR DYSLEXIA” for SAMSUNG by CHEIL PENGTAI BEIJING, BEIJING
PUYORINGO -GAME OF APPLE TETRIS for AOMORI APPLE by DENTSU EAST JAPAN, TOKYO

Mobile Technology: Location

“PAVE IT FORWARD” for INFINITI by BEACON COMMUNICATIONS K.K., TOKYO

Mobile Technology: New Realities

“JUKE “MUSIC IN A CAN”” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY

Mobile Technology: Innovative Use of Technology

“KNOCK KNOCK” for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL

Resilience Through Creativty

“TOY8 SCREENING” for TOY8 by MCCANN TOKYO, TOKYO

PR LOTUS

Corporate Image & Corporate Social Responsibility

“HYDROGEN GARBAGE TRUCK” for HYUNDAI MOTOR GROUP by INNOCEAN, SEOUL
“GREETING MILK” for MAEIL DAIRIES by INNORED, SEOUL
“RESILIENCE ROAD” for SUNCORP by LEO BURNETT AUSTRALIA, SYDNEY
“STREETCODE” for HP by EDELMAN, SYDNEY

Public Services & Cause Appeals

“CLASSIFY CONSENT” for CONSENT LABS by TBWA\SYDNEY, SYDNEY
“KNOCK KNOCK” for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL

Crisis Management

“SOLAR BEEHIVE” for HANWHA by INNOCEAN, SEOUL

Use of Guerrilla Marketing & Stunts

“THE EYEBALLS HEIST” for NETFLIX TH by WUNDERMAN THOMPSON THAILAND, BANGKOK
“#BRINGBACK2011” for OREO INDIA by LEO BURNETT INDIA, MUMBAI and MONDELEZ INTERNATIONAL FOODS PVT LTD, MUMBAI

Use of Events

“PROPILOT MOP” for NISSAN MOTOR CO., LTD. by TBWA\HAKUHODO INC., TOKYO
“SANGSOM BAR” for SANGSOM by SOUR BANGKOK, BANGKOK

Sponsorship & Partnership

“BUNDY MIXER” for BUNDABERG RUM by LEO BURNETT AUSTRALIA, SYDNEY

Launch/Re-launch

“THE EYEBALLS HEIST” for NETFLIX TH by WUNDERMAN THOMPSON THAILAND, BANGKOK
“ADIDAS SUPERSTAR RAVI’S” for ADIDAS by HAVAS MIDDLE EAST, DUBAI

Use of Social

“THE UNOFFICIAL LAUNCH” for ADIDAS JAPAN K.K. by TBWA\HAKUHODO INC., TOKYO

Use of Technology

“HYDROGEN GARBAGE TRUCK” for HYUNDAI MOTOR GROUP by INNOCEAN, SEOUL
“THE AUDIO AD YOU CAN SEE” for AUSTRALIAN NAVY by SQUEAK E. CLEAN STUDIOS, SYDNEY

Integrated PR Campaign

“R PLATES” for R PLATES by TBWA\SYDNEY, SYDNEY

PRINT & OUTDOOR CRAFT LOTUS

Illustration

“A SILENT FROWN” for CHARLIE CHAPLIN FOUNDATION by DDB MUDRA GROUP, MUMBAI
“BEAUTIFUL MUTATIONS” for D&AD 2021 EXHIBITION IN JAPAN by DENTSU INC., TOKYO

Art Direction