SHANGHAI – MRM//McCann, a leading data science, technology innovation and creatively-driven relationship marketing agency, today announced the hiring of Bryce Whitwam as their new China CEO.
Previously CEO of Wunderman Greater China, Bryce is a fluent Mandarin speaker and a 25 year veteran of the marketing communications business. Whitwam is one of Asia’s pioneers of non-traditional advertising, specializing in digital and data-driven marketing, retail communications and brand activation.
With experience across key categories, including automotive and telecommunications (having run teams for Ford, Huawei, Land Rover, Microsoft, amongst others), Whitwam has held senior management roles at Nielsen, MullenLowe and Ogilvy.
He replaces Mike Zeng and will be responsible for driving growth across MRM//McCann’s China operations of over 200 people.
MRM//McCann China is a consistent winner at Campaign Asia’s China Digital Agency of the Year awards and is recognized in the market for its strong creative heritage and data-led innovation. Just this year, the agency picked up two awards at the APAC Effies for its work on Amazon: a Gold in Shopper & eCommerce and a Silver for Small Budget – Products; on top of being awarded for Effective Marketing at the Greater China Effie show.
“I’m positively excited to be joining MRM//McCann China,” said Whitwam. “They have an extremely strong portfolio of global and local clients, including one of the best creative teams in the business. I look forward to building on that success.”
“In China, the digital share of total media spend is 69.5 percent – the highest in the world, and this is expected to account for more than 75 percent of total spend by 2021. In this highly competitive Chinese market – a market that is incredibly important to future growth of our global MRM//McCann business – it is imperative we are using our data and technology capabilities to drive digital transformation for our clients,” said Kate MacNevin, Global CEO, MRM//McCann. “Bryce is one of Asia’s pioneers of non-traditional advertising, and we are absolutely thrilled he is joining the MRM team to oversee and drive growth across all of our China operations.”
Said MacNevin, “We thank Mike for his many contributions to MRM//McCann over the years, and wish him well in his future endeavors.”
About MRM//McCann:
MRM//McCann, named Ad Age’s 2018 Business-to-Business Agency of the Year, is a leading data science, technology innovation and creatively driven relationship marketing agency that helps brands grow meaningful relationships with people. The agency leverages the power of creativity, the beauty of data, the magic of technology and the impact of connections to drive business results. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit www.mrm-mccann.com
