MANILA, July 22, 2012- The Pioneer Mighty Bond takes part on a new Boyfriend-Girlfriend Campaign banking the tagline, ‘some bonds last longer than the others’.
The campaign aims to bring the all-too familiar Pioneer Mighty Biond as a more current and a lifestyle image. Shaking off that all-too-serious “for emergency” notion by showing how the adhesive can be used for some “creative” and to expand the product’s relevance. The chuckle to be had at the end of the TV materials also helps ‘relaunch’ a brand in the minds of a market that had become too familiar with it to the point that it lost its attention from the people.
Complete with out-of-home, print, a digital component, the BF/GF campaign ultimately demonstrates product efficacy that allows consumers to be as imaginative as they wish just how the girlfriend made the product a useful prank.
“The client was really asking for something quirky. And you know what they say: truth is stranger than fiction. (This goes especially for love stories.) So when a member of the team shared a similar story that had happened to a friend, we rode on it and took it to town”, added by Carl Clemente, Copy Group Head
ACCOUNTS:
SVP/Business Unit Head: Din Estrada
Senior Account Manager: Bea Loinaz
Junior Account Manager: Mikael Agcaoili
CREATIVES:
Executive Creative Director: Grace Alvarez
Creative Director: Juni Simbulan
Copy Group Head: Carl Clemente
Junior Art Director: Clei Adriano
