“I believe that Outdoor is a place to set up an experience. Even a single billboard creates an experience of how people stop and take a look in front of it,” says Naoki Ito, explaining his passion for the Outdoor medium
ASIA-PACIFIC – THAILAND, JANUARY 22, 2013 – ADFEST is welcoming Naoki Ito, chief creative officer and founder of PARTY in Tokyo, as Jury President of Outdoor at the ADFEST 2013 Lotus Awards.
Ito is famous for creating campaigns that are distinctly physical and experiential, which have received countless accolades at global award shows. He joined Wieden+Kennedy Tokyo in 2009 as executive creative director before founding the creative lab PARTY in 2011.
“When you live in a metropolis like Tokyo, cities like Shibuya make you feel like you are in an amusement park. Shibuya is a collection of amusement and entertainment, and the energy of the youth who gather in it. I regard creating an Outdoor campaign as adding a new attraction to the town,” shares Ito.
Ito has created groundbreaking works for clients such as Nike, Google, Sony, Sagami Original and Microsoft Xbox, which were highly awarded at ADFEST before going on to attract international acclaim.
“Many of Naoki’s ideas become part of popular culture. He uses technology to facilitate human experience, and in this way he is one of the most influential, visionary creative leaders in Asia today,” comments Jimmy Lam, ADFEST president.
In 2012, PARTY launched an exhibition called “OMOTE 3D SHASHIN KAN”, which attracted a great deal of international attention for its use of 3D printers, which were used to create tiny figurines of people attending the gallery.
Ito is a professor at the Department of Information Design, Kyoto University of Art and Design. In 2011, he was appointed by The Ministry of Economy, Trade and Industry (METI) as creative director of the Cool Japan Strategy Promotion Program.
Ito believes ADFEST plays an important role in showcasing Asian creativity to the world: “Customs, history, climate, language, food, race, religion – everything in Asia is unique indeed. Advertising in Asia is a reflection of the unique culture in Asia, thus informing the whole world about the brilliant advertisements in Asia has significant value,” he says.
ADFEST takes place on March 17 to 19 at the Pattaya Exhibition & Conference Hall in Thailand.
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