MANILA, APRIL 2, 2013 – Solaire Resort and Casino, the freshly launched, world-class Philippines luxury destination, has selected Effective Measure to provide digital measurement solutions as part of its digital brand execution.
Effective Measure is the leading provider of online data measurement solutions to emerging markets, providing audience profiling and rich data to premium publishers, ad agencies, ad networks, advertisers and researchers.
The Philippines’ newest US$1.0 billion luxury destination Solaire Resort & Casino is the flagship property for parent company Bloomberry Resorts. It is the first integrated resort to open in the government sponsored Philippine Amusement and Gaming Corporation economic development zone known as Entertainment City.
Effective Measure was selected as a foundation digital partner to assist the ambitious project in its aims to be one of the country’s leading lures and destinations. Deploying the EM Brand platform has allowed Solaire to make empowered digital campaign decisions, investments and gather valuable customer insight and data in the lead up to its launch this month. The digital campaign and strategy for the lead up to the launch and Phase one development has been paramount.
“Being the local industry standard for digital measurement, Effective Measure has helped us monitor our online assets and digital advertising placements. As we have a number of digital suppliers in addition to doing our digital buys in-house, we want to be able to make sure we are investing on the right channel and we are getting good cost-efficiency,” said Solaire Resort & Casino Philippines digital marketing director Jed Marcaida.
Under the alliance, Solaire has selected Effective Measure as its primary measurement currency to bring depth, validity and surety to its campaign targeting and executions.
“I’m very impressed by the digital team and leadership at Solaire. The Philippine digital media industry is showing unique distinction with the brands themselves taking on digital performance monitoring directly. Clearly evident is the deep digital knowledge displayed by brands like Solaire. EM Philippines is glad to have partnered with Solaire during their launch and assist them in pushing digital leadership practices locally,” said Effective Measure Philippines’ country managing director Maria Java.
Deploying the Effective Measure Brand platform has allowed Solaire to make strategic digital campaign decisions, investments and gather valuable customer insight and data in the lead up to launch and gather demographic data that will be a formidable resource as the business evolves.
“Solaire Resort is pushing the digital media ecosystem in the Philippines forward, by setting new benchmarks among its digital contemporaries in the travel and hospitality category. They chose to start on the right foot with paid and owned media measurement and an orientation bias for consumer preference. Across their traditional media investments, tied into digital, they are hitting their preferred audience with just the right momentum and digital GRPs,” said Effective Measure group director for brand & data insights Tony Eustace.
