PHILIPPINES – JULY 2011 – While it’s still some time before November, the term game-changing is already growing on the people. For everyone concerned, give or take a few oddities, never has a game-changing event been this totally rad.
Take AXN and Disney for example. While AXN is the Asia regional headquarters of Sony Pictures Entertainment Networks-Asia (SPENA), nobody has never heard of Disney, one of the world’s most recognized brand. Both based in Singapore, this stellar pair has survived cutthroat markets by simply standing out.
Singapore-based AXN’s and Disney Channel’s Laura Wendt, Vice-president and Managing Director for Australia, New Zealand, Korea and Southeast Asia will give AdCongress22 the skinny on how they they changed the media landscape through content.
Leading AXN since 2004, Ow has more than tripled SPENA’s channels from 2 to 7, and now it is one of the most popular and most-watched international TV brands in 24 Asian countries, in nearly 100 million homes. As such, AXN is top of mind as far as advertisers go. Under Ow, the network is not only channel surfing paradise of popular and wide-ranging programs, it has a collection of awards as well. Amazing Race, a top-rated reality TV show with a huge following, had a couple of Pinoy winners on its 4th season.
A fine mix of animation, young children, tweens- and teens shows and movie spin-offs, Disney Channel is right on the money. In the region, Wendt runs the show, and reasonably so. Two decades of media action in US and global markets, the lady has tried her hand in Research and Planning at Nickelodeon Network in New York and London. Wendt was also in Sales, starting with the Turner Broadcasting’s CNN International, Cartoon Network International and TNT International. (Aye P Ubaldo)
