October is an important month for every woman, as this is the month dedicated to breast cancer awareness. Rightly so, as with the 30,954 cancer-related deaths annually in the Philippines—24.9% of it is from breast cancer. What is more alarming is that 1 out of 13 Filipinas is at risk of getting the disease.
That’s why while most brands would just be content to don the pink ribbon to show support, SIP Purified Water and ideas agency GIGIL decided to take things a step further to really make a difference—by creating a special bottle that teaches women to examine themselves for a lump.
And as 1 out of 13 Filipinas can develop breast cancer, 1 out of 13 SIP bottles sport the lump. The challenge? Buy SIP and look for the lump. And as one examines the bottle if it has one, the woman should also examine her breasts for a lump by following the simple instructions on the bottle.
A simple effort in encouraging women to check themselves, which can make a lifetime of a difference.
With Maine Mendoza’s help in advocating the cause, thousands of Filipino women were reached.
Alam mo ba na 1 out of 13 women ay may chance na magkaroon ng breast cancer? Kaya naman SIP launched special edition water bottles to teach you how to self-examine your breasts.
Share this post today to help more women avoid breast cancer tomorrow. #MaineXSipParaSaHinaharap pic.twitter.com/Dtog669LqX
— Maine Mendoza (@mainedcm) October 9, 2019
Being a survivor myself, thank you for making my cause (and many others’ cause out there), your cause. Iba ka talaga @mainedcm You are one influencer who uses your voice to create awareness. U make every minute, every effort count. I am in awe of u! 🙏#MaineXSipParaSaHinaharap https://t.co/LBUkVjpn9I
— Ate Rrrr (@mrdp94111) October 9, 2019
My mother underwent total breast removal when she was diagnosed w/ stage 1 breast cancer 32 years ago. She is now 77 years, old alive and still kicking.
This is how important this campaign is.
Thank U @SipPurified & @mainedcm for this campaign.#MaineXSipParaSaHinaharap— Lhizz (@lusciouslhiz) October 9, 2019
Making the campaign land on the #4 spot of Twitter’s trending list. Getting not just praise and admiration, but also giving Filipinas a chance to save their hinaharap.
