Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Oatside fans step up to declare their love for the oat milk in Rabbit’s Tale latest campaign
BANGKOK, THAILAND — Oatside, a Singaporean oat milk brand, has recently launched in Thailand and has gained phenomenal popularity due to…
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Kimberly-Clark partners with Elmwood Singapore to normalize the difficult topic of male adult bladder leakage
SINGAPORE — 1 in 2 Aussie men aged 45+ experience some form of bladder leakage. With this insight, Kimberly-Clark engaged…
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This week’s round of campaigns invites you to go off the wall, embrace the toughest challenges, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Fred & Farid Shanghai’s ‘Face The North Face’ campaign embraces the freezing outdoors and all its challenges
SHANGHAI, CHINA — The iconic outdoor brand, The North Face, has unveiled its latest campaign, “Face The North Face (直面北面),”…
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GrabAds and Media Bank Inc. put the spotlight on Japan’s hidden gems in extended collaboration
SINGAPORE — GrabAds, Grab’s advertising arm, and Media Bank Inc. (MediaBank), a Japanese digital marketing solutions provider, announced the next…
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SMU empowers students to tell engaging stories with AI tools for Singtel with Publicis Singapore
SINGAPORE — Using as many as five Artificial Intelligence (AI) tools, 37 undergraduates from Singapore Management University (SMU) created engaging…
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Ministry of Communications and Information taps Dentsu Creative Singapore to build its shared future in new ad
SINGAPORE — Dentsu Creative Singapore has partnered with the Ministry of Communications and Information (MCI) to develop an integrated marketing…
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‘Fancy a McDonald’s this Christmas?’ asks Leo Burnett UK in new spot for the holidays
LONDON, UK — McDonald’s builds on the “Raise Your Arches” campaign with a feel-good Christmas advert, created by Leo Burnett UK, inviting the…
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Sharlene San Pedro, Raco Ruiz, and Syd Hartha join Vans to unleash their creative era in ‘This Is Off The Wall’
MANILA, PHILIPPINES — Vans Philippines is thrilled to announce its newest collaborative #THISISOFFTHEWALL featuring Filipino pop culture multi-hyphenate Sharlene San…
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This week’s top campaign news include dissolving bottles in Europe, fly-repelling canteens, and early Christmas greetings
MANILA, PHILIPPINES — Welcome to the fast-paced world of advertising, where creativity knows no bounds. This week, adobo Magazine presents…
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Boonthavorn and Wunderman Thompson Thailand promote family dialogue on home renovation in Thailand
BANGKOK, THAILAND — Amid changing attitudes and societal context, in the past three years Thailand has seen a decline in…
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Serviceplan Middle East promotes winter tourism in Abu Dhabi with Dejavu in star-studded series of films
DUBAI, UAE — After declaring to the world that “One Summer Isn’t Enough,” the Department of Culture and Tourism –…
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