Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Asian content creator Jenn Chia switches to something better with eyecare brand Alcon
SINGAPORE — Global leader in eye care Alcon has taken away the discomfort of pain, dry eyes, tearing and redness…
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Warnings from the future get the spotlight in this FCB Shout and Allianz Malaysia retirement plan campaign
KUALA LUMPUR, MALAYSIA — When you think of campaigns for retirement schemes, chances are, the first image that comes to…
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180 Amsterdam revamps Club Med’s ‘L’Esprit Libre’ in commemorative campaign
AMSTERDAM, NETHERLANDS — Award-winning creative agency 180 announced the launch of “That’s L’Esprit Libre,” a new fully integrated campaign created for…
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Heineken and Le Pub Brazil introduce a PC that keeps your beer cold while you game
SÃO PAULO, BRAZIL — Brewing company Heineken launched TH3 G4M1NG FR1DG3, a custom-made PC integrated with a Heineken beer fridge thanks to…
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PH Care and Ace Saatchi & Saatchi open conversations on feminine health
MANILA, PHILIPPINES — As the leading feminine wash brand in the Philippines, pH Care has dedicated itself to addressing the…
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Lancôme and the Louvre explore dialogue between art and beauty in film by Publicis Luxe
PARIS, FRANCE — When two iconic French institutions, the Louvre and Lancôme come together, a unique collaboration unfolds, bridging history…
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KFC Thailand launches innovative ‘bone tie’ to ensure doggie safety on International Dog Day
BANGKOK, THAILAND — Dogs across the country grabbed a bite this International Dog Day with KFC Thailand’s remarkable bid on…
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Renowned actress Sanjana Sanghi stars in NewMe’s first digital campaign ‘NewMe Everyday’
KARNATAKA, INDIA — NEWME, a real-time fashion-tech company for the GenZs across India and Southeast Asia just launched its digital…
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Guinness begs fans to not ‘jinx it’ for the upcoming rugby game in support of The Irish Rugby team
LONDON, UK — As fans look forward to an exciting few weeks of rugby, GUINNESS launches a new campaign to galvanize the country and show…
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Taste the flavors of the world, celebrate basketball in a big way, and make the most out of your space with this week’s ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Love and legacy takes center stage MBCS and Petronas’ Merdeka and Malaysia Day campaign
KUALA LUMPUR, MALAYSIA – Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released…
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Fred & Farid Los Angeles revive King Louis XIV and put him to work for Solarbox
PARIS, FRANCE — SOLARBOX, a French photovoltaic panel provider, has joined forces with creative agency FRED & FARID Los Angeles…
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You don’t need a degree in empathy, ‘you already care’ says AIC and The Secret Little Agency
SINGAPORE — A recent Randstad survey conducted in 2022 found that 44% of Singaporeans were willing to accept a job…
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