Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: The ‘Golden Son’ shines in Tiger Beer’s latest spot with ambassador Son Heung-Min
SINGAPORE — To celebrate the start of this year’s football season, which kicked off last weekend, alchoholic beverage brand Tiger…
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Campaign Spotlight: ‘Compact size, big possibilities’ — Asus and Grey Hong Kong launch the Zenfone 9
HONG KONG — ASUSTeK Computer Inc. and GREY Hong Kong have joined forces to introduce the Zenfone 9, the latest…
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Campaign Spotlight: ‘First Roommates’ by Asian Paints and Kinnect captures heartfelt story for Raksha Bandhan
MUMBAI, INDIA — India’s acclaimed paint and décor giant, Asian Paints rolled out a heartfelt tribute with film “FirstRoommates”, celebrating…
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Campaign Spotlight: Iconic Milan landmarks go back to 1986 to celebrate Stranger Things’ return
MILAN, ITALY — Last May, hit supernatural series Stranger Things returned to the streaming platform Netflix to premiere its fourth season. …
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Campaign Spotlight: Johnson’s Baby and BBDO Bangkok celebrate Mother’s Day by asking, what defines a ‘mother’?
BANGKOK, THAILAND – Johnson’s Baby, one of the world’s leading manufacturers of products for infants, and creative agency BBDO Bangkok‘s…
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Campaign Spotlight: Urban Vision fights anti-Covid vaccine fake news with shocking 3D billboard
MILAN, ITALY — Even if, in many countries, Covid isn’t an emergency anymore, in some other places the epidemic continues…
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Campaign Spotlight: The ‘Swopbox’ by CJ Worx reimagines tech packaging to reduce e-waste
BANGKOK, THAILAND — E-waste is the world’s fastest growing waste, with over 50 million metric tons accumulated, just from recent…
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Campaign Spotlight: Porter unveils its first brand campaign ‘Delivery Hai? Ho Jayega’
BENGALURU, INDIA — The largest marketplace in India for intracity logistics, Porter, has launched its first brand campaign “Delivery Hai?…
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Campaign Spotlight: BL Agro changes the Raksha Bandhan narrative with heartfelt sibling love
NOIDA, INDIA — For years, advertisements for festival Rasha Bandhan have relied on typecasts, such as the brother gifting something…
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Campaign Spotlight: Kapoor siblings showcase their love-hate relationship with relatable spot for Skinn
MUMBAI, INDIA — Skinn, a fine fragrance brand from the House of Titan, is back with its #BestSaidWithSkinn campaign. The…
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Campaign Spotlight: Leo Burnett Ukraine asks, what if icons of peace got tired too?
KYIV, UKRAINE — In this new campaign by creative agency Leo Burnett Ukraine, part of Publicis Groupe Ukraine, the creators…
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Campaign Spotlight: These billboards are built with old and broken tech parts to promote ‘Cash for Trash’
LONDON, UK — UK leading tech retailer Currys has devised a disruptive outdoor campaign with a special build full of old…
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Campaign Spotlight: Vedantu and Isobar India launch ‘Project Stream School’ to help students in rural areas
MUMBAI, INDIA — While 60% of students do not have internet access in India, the digital divide continues to pose…
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