Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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adoboPicks: The best of Asia at Cannes Lions, Father’s Day ads by McDonald’s and Jollibee, and more weekly campaign favorites
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: Home Credit launches ‘Para sa Life’ campaign with song performed by Moira dela Torre
MANILA, PHILIPPINES — Home Credit Philippines (HCPH), the country’s leading consumer finance company, launches “Para sa Life” campaign that shares…
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Campaign Spotlight: Meet the virtual human made from real dengue victim data by Takeda Thailand and CJ Worx
BANGKOK, THAILAND — CJ Worx teams up with Takeda Thailand, the Department of Disease Control, and Bangkok Metropolitan Administration, to…
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Campaign Spotlight: Financial services group DNB thanks the real MVPs in film by Bacon
OSLO, NORWAY — As much as sports teams need top scorers and championship players, the people who help outside of…
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Campaign Spotlight: Air New Zealand launches new campaign film capturing ‘That Indescribable Feeling’ of travelling again
SINGAPORE — Air New Zealand, the flag carrier airline for New Zealand, today announced the launch of its new campaign…
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Campaign Spotlight: Atome and K-pop group Astro search for Asia’s most original fashion and beauty looks
SINGAPORE — Creative agency BBDO Singapore and streetwear label Mashup partner with buy-now-pay-later brand, Atome, to launch an empowering mid-year campaign…
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Campaign Spotlight: Globe honors Pride Month with new ad — produced, starring, directed and written by LGBTQ Filipinos
MANILA, PHILIPPINES — In Globe Telecom’s year-long “Pagandahin ang Araw-araw” [Make Everyday Beautiful] campaign, the brand celebrates Pride Month by…
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Campaign Spotlight: Boat and Digitas India partner for World Music Day with ‘The Unheard Break – An Ad That Made Music Sound Better’
MUMBAI, INDIA — BoAt, India’s audio-wearables brand wanted to celebrate World Music Day on June 21. A day that recognizes…
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Campaign Spotlight: DOT touts ‘future farms’ as new and sustainable tourist attractions
MANILA, PHILIPPINES — The Department of Tourism (DOT) recently launched “Future Farms,” a digital campaign to promote farm tourism, one…
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Campaign Spotlight: Boutique Living asks fathers to take a bow for living up to the times
MUMBAI, INDIA — Fathers like to be on top of what goes on. Be it work, home, or family. This…
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Campaign Spotlight: Wolf BKK shows how far shopping at store can go in campaign for Central App
BANGKOK, THAILAND — Central Department Store, Thailand-based retail store, brings its store closer to Thai shoppers with its new campaign…
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Campaign Spotlight: 10-year-old Paul Pogba relives footballer’s exceptional career in trailer by Prime Video and Sid Lee Paris
PARIS, FRANCE — More than a football success story, the Prime Video documentary about Paul Pogba, is about a mindset…
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Campaign Spotlight: Ikea celebrates the beauty of diversity and inclusivity with ‘Storsomma’ bag
MANILA, PHILIPPINES — At the heart of IKEA has always been the goal to create the best homes for everyone.…
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