Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: L’Oréal Paris X NEIWAI: It takes boldness to be nude
SHANGHAI, CHINA — L’Oréal Paris has joined hands with NEIWAI (内外)，a leading Chinese lingerie and loungewear lifestyle brand, to launch…
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Campaign Spotlight: Serviceplan Bubble and O2 build an interactive “Every Home” experience in Minecraft
HAMBURG, GERMANY — In December last year, Serviceplan Bubble and O2 demonstrated with ‘Every Home’ that O2 has the right…
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Campaign Spotlight: Reprise and Listerine bring mouths to life this Raya
KUALA LUMPUR, MALAYSIA — Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, has launched a campaign…
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Campaign Spotlight: Food chain to the blockchain: KFC and Entropia create 11 NFTs to honour their secret recipe
KUALA LUMPUR, MALAYSIA — Fried chicken brand, KFC Malaysia (operated by QSR Brands) today announced its exciting collaboration with three…
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Campaign Spotlight: Ninety One announces a new brand campaign, ‘Engineered for More’
MUMBAI, INDIA — Ninety One, one of India’s fastest-growing active lifestyle brands, has announced the launch of its new campaign…
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Campaign Spotlight: TTK Prestige challenges gender roles in the kitchen on Mother’s Day with #CookingHasNoGender
NEW DELHI, INDIA — TTK Prestige has launched a new campaign on Mother’s Day that echoes its progressive views of…
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Campaign Spotlight: This Mother’s Day, Evergreen Club shares stories of #AllMothers
WEST BENGAL, INDIA — Evergreen Club, the online community for older adults aged 50 & above, has launched a campaign…
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Campaign Spotlight: Dell Futurist x The Glitch make the most sustainable mural with the leaders of tomorrow
MUMBAI, INDIA — Dell Futurist is a program by Dell India for youthful and ambitious thinkers who wants to create…
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Campaign Spotlight: This Mother’s Day film from Globe tells you who to vote for
MANILA, PHILIPPINES — Mother’s Day was celebrated last May 8. This annual celebration was followed by an even more historic…
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Campaign Spotlight: Sweetshop launches new Shark-Tank themed campaign for OnePlus 10 Pro 5G
SHANGHAI, CHINA — Sweetshop Shanghai has launched a brand film for OnePlus’ new device, the OnePlus 10 Pro 5G. Directed…
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Campaign Spotlight: First Choice targets Gen Z with an other-worldly campaign, “Mafia of Digital World”, created by Leo Burnett Thailand
BANGKOK, THAILAND — First Choice and Leo Burnett Thailand have teamed up to launch “Mafia of Digital World” — a…
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Campaign Spotlight: Red Wing and Farm League honor trade workers’ inspiring stories with two new short films
LOS ANGELES, USA — Creative film company Farm League and US-based shoe brand Red Wing have teamed up once more…
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Campaign Spotlight: Parle Magix lets a child’s imagination run riot in its latest TV campaign created by thought blurb Communications
MUMBAI, INDIA — Parle Magix is a cream biscuit brand from Parle Products, India’s largest food company. This is a…
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