Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: TBWA\Malaysia and U Mobile honor the real heroes on Malaysia Independence Day
KUALA LUMPUR, MALAYSIA — Coming out of a two-year nationwide lockdown, this year’s Merdeka (Malaysian Independence Day) and Malaysia Day…
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Campaign Spotlight: McDonald’s satisfies Indonesians’ craving for both food and travel in heartwarming spot
JAKARTA, INDONESIA — One of McDonald’s most popular menus – Taste of the World – features different flavors from different…
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Lego ups the adrenaline with Nitro Circus, a trippy Kvadrat x Raf Simons film, and more campaign faves
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: JobStreet Indonesia and Pantarei transform ‘free time’ to learning opportunities
JAKARTA, INDONESIA — Indonesian young professionals are encouraged to always improve their professional skills. Unfortunately, the fierce competition is also…
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Campaign Spotlight: Not all fruits are created equal, says Zespri and VMLY&R
SINGAPORE — Zespri International Limited, the world’s largest kiwifruit marketer, and global marketing agency VMLY&R are emphasizing that not all…
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Campaign Spotlight: Ice Breaker is just a name, this craft beer won’t help you with your social skills, says Engine
LONDON, UK — Digital creative marketing agency Engine Creative has launched a humorous VOD and social campaign for brewing company…
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Campaign Spotlight: Luxury Stores at Amazon presents ‘Luxury, with a smile’ by Fred & Farid Los Angeles
LOS ANGELES, USA — In collaboration with creative agency FRED & FARID Los Angeles, Luxury Stores at Amazon has released…
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Campaign Spotlight: Lego City joins the Nitro Circus in electrifying activation with Initiative and Mediabrands Content Studio
SYDNEY, AUSTRALIA — Plastic construction toys brand LEGO and action sports company Nitro Circus have come together in a high-adrenaline…
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Campaign Spotlight: The Department documents BMW’s journey to electrification in show-stopping display
MUNICH, GERMANY — Immersive agency The Department unveiled an immersive homage to the legacy of BMW’s 1972 BMW 1602 electric…
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adoboPicks: Say hello to Oreo the Cat, play Stray to adopt strays, and watch other fun ads from this week
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: Kvadrat launches partnership with Raf Simons in stunning film by Director Jeppe Lange
STOCKHOLM, SWEDEN — Shot on the Swedish island of Gotland, the new film for the collaboration between Danish textile manufacturer…
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Campaign Spotlight: Presenting the world’s first sun warning flag by Heimat Berlin and German Cancer Aid
BERLIN, GERMANY — Every year, 400 people die in Germany by drowning, but eight times more people die of melanomas…
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