CANNES – Non-profit initiative ‘Project Revoice’ by BWM Dentsu Sydney for The ALS Association bags Grand Prix for Good at the Cannes Lions International Festival of Creativity.
This laudable effort uses cutting-edge voice technology, Augmentative/Alternative Communication (AAC) devices, to give ALS/MND communities the chance to record and digitally recreate their voices and communicate, even after they can no longer speak.
Amyotrophic Lateral Sclerosis (ALS)/Motor Neurone Disease (MND) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. The disease bars the brain’s ability to initiate and control muscle movement which then affects the patient’s ability to move, speak, and breathe.
ALS patient and founder of ALS Ice Bucket Challenge Pat Quinn, who lost his voice in 2017, had the chance to get his voice and ability to speak through Project Invoice.
Project Revoice will also give people with ALS who still have their voice the option to voicebank through its partnership with Lyrebird, a full voice cloning application which will be launched mid-2018.