A Gold Lion for Film Craft plus a Grand Prix win for Outdoor Lions, and now another gold and Grand Prix win under the first-ever Entertainment Lions for Sport, Wieden+Kennedy’s #DreamCrazy Nike Campaign is definitely on a roll, and critics say the initiative’s success so far isn’t surprising.

This is the first time the Cannes Lions Festival is recognizing this particular field, explaining that sports and eSports is a powerful tool that connects humans to each other, and people to brands. The award giving body looked into creativity breakthroughs within the sports marketing ecosystem, taking into consideration a campaign’s strategy, brand management, media, and even the personalities or stories within the campaigns.

Wieden+Kennedy and Nike’s #DreamCrazy featured Colin Kaepernick as well as other star athletes, and even casual enthusiasts and their struggles in pursuing a sport.

Read more about their wins on day one of the festival here.

Other Gold Lions for Entertainment for Sport are the following:

  • “Nike Dream Crazy” by WIEDEN+KENNEDY, Portland USA for Nike
    • Production: PARK PICTURES, Santa Monica
  • “Heroies of Today” by DDB Spain for  HEROES OF TODAY platform (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA)
    • Production: THE OMS, Madrid / GARLIC TV, Madrid / EL RANCHITO, Madrid
  • “The Not So Beautiful Game” by WUNDERMAN THOMPSON, London / J. WALTER THOMPSON, London for National Centre of Domestic Violence

Check out and download the full list here.

Main Image from Cannes Lions 2019 via Twitter.

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