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New Business: Changi Airport Group appoints Ogilvy & Mather Singapore as Creative & Digital Agency of Record

SINGAPORE – Ogilvy & Mather Singapore has announced that it has been appointed as the Creative and Digital Agency of Record (AOR) for Changi Airport Group (CAG), following a competitive pitch launched in August 2017.

The appointment will see Ogilvy responsible for strategic planning and creative services for CAG, which includes the implementation of brand and digital marketing campaigns, innovative promotional platforms and re-design of airport websites and digital assets. Ogilvy will also be tasked to conceptualize and execute integrated marketing and communications campaigns to launch Jewel Changi Airport, the highly-anticipated lifestyle destination situated in the heart of Singapore’s much celebrated Changi Airport which has been named Best Airport in the World by Skytrax for five consecutive years.

Kelvin Ng, Director, Corporate and Marketing Communications, Changi Airport Group, said, “Ogilvy’s strong expertise and integration in the areas of creative, digital, customer experience and technology, coupled with a winning strategic approach was very compelling. The aim is to build on our track record of delivering personalized, delightful, efficient and innovative experiences to travelers. We look forward to this partnership with Ogilvy to push boundaries as we continue to enhance the travel experience for our visitors from Singapore and beyond.”


Chris Riley, Group Chairman, Ogilvy & Mather Singapore said, “We are honored to embark on this innovation journey with Changi Airport Group. Our team of proud Singaporeans and residents are committed to bringing to life CAG’s bold and innovative vision as the world’s premier air hub. This win affirms our steadfast belief in the value of a strategic brand leadership position and the importance of continuous innovation to make brands matter with audiences. Ogilvy will take every opportunity to continue to build the Changi Airport brand and enhance all aspects of the customer experience through a series of activations that will offer first-class experiences that delight and inspire travelers at the world’s best airport.”

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