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People: Jollibee’s Ernesto Tanmantiong and Francis Flores Recognized in the A100 List of Most Impactful Asians in 2020

MANILA, PHILIPPINES – Every year, the A100 List recognizes the most impactful Asians and Asian American & Pacific Islanders (AAPIs) in the world of fashion, entertainment, business, sports, etc. every month of May for AAPI Heritage Month. The List celebrates “The First. The Youngest. The Best. And the Only.” in collaboration with United States Census 2020, Barrel, Shape your future START HERE.

The people featured in the list are chosen by 20 of the nation’s leading Asian organizations, including Gold House members. This year, a diverse set of remarkable individuals have made the list, with notable personalities that are currently making waves in various industries and making history showcasing Asian representation and excellence.


In the Philippine front, several Filipino-American names were included in the list, including comedian Jokoy, and actress Eva Noblezada, to name a few. Jollibee Food Corporation‘s Ernesto Tanmantiong and Francis Flores were also recognized for their contributions in business with one of the world’s largest and fastest-growing Asian foodservice companies with over 4,500 stores in 21 countries.

The group has eight wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, and Mang Inasal in the Philippines; Yonghe King and Hong Zhuang Yuan in China; and Smashburger and Coffee Bean & Tea Leaf in the USA), 2 franchised brands (Burger King in the Philippines and Dunkin’ Donuts in select territories in China), and a 60% ownership in the SuperFoods Group that owns the Highlands Coffee and PHO24 brands.

JFC President and CEO Ernesto Tanmantiong has been actively involved in the management and operation of the business since its inception in 1978. He formally started as store manager, moving up the ladder and delivering broad and exceptional contributions across various roles. In 2011, he was appointed as COO of JFC, and CEO in 2014.

He is a member of the World Presidents Organization, Makati Business Club, and Management Association of the Philippines. He is the Chairman of the Board of Trustees of the Ateneo de Manila University and is a member of the Jollibee Group Foundation Board of Trustees. He has a BS degree in Business Management from the Ateneo de Manila University. He completed the Harvard Business School OPM Key Executive Program in 2000 and the HBS Advanced Management Program in 2013. He is happily married and has 3 grown children.

With him in the A100 List is Francis Flores, Chief Marketing Officer for Jollibee Global, in charge of the fast-food giant’s push to bring the delights of the Champ and Chickenjoy to the rest of the world. On top of that, as country marketing head for Jollibee’s other brands—Chowking, Mang Inasal, Red Ribbon, Greenwich, and Burger King—he’s also helping grow the company’s domestic market.

He’s been with the Jollibee Food Corporation in various roles for over 12 years and previously held various sales and marketing Posts at Unilever Asia.

Francis Flores reacted to the recognition in his Facebook post, saying:

“Thank you to everyone who messaged me about the A100 list, I am truly grateful for all your kind words. To be honest, I don’t feel I fully deserve the recognition. This recognition is for EVERYONE in JFC – for all their hard work, dedication, and love for Jollibee. Our collective teamwork is what made JFC impactful and worthy of global recognition.

“Thank you again to Gold House for recognizing our work at Jollibee Foods Corporation. This really means a lot to us. What you have created with A100 is truly remarkable! May you continue to be a beacon of inspiration to us Asians and to everyone around the world.”

Flores was also named Chief Marketing Officer of the Year at the Asia Pacific Tambuli Awards 2019:

He stated that the distinctive title is given to someone who“…has demonstrated leadership in achieving marketing communication excellence and profitability for the organization while at the same time promoting values through marketing communication programs for the benefit of communities and society.” 

“I wanted to be a marketeer who will help Filipino brands become global brands that we Filipinos could be proud of”, Flores added during his speech. 

This, then, opened his career to working for one of the Philippine’s biggest multinational fast-food chains and a household staple for all Filipinos: Jollibee.


Now it has been 12 years since he first started creating campaigns for the brand and transformed its marketing communication efforts to be the viral phenomenon showcasing stories of the Filipino people that it is today. It was under his leadership that the highly successful “Kwentong Jollibee” series was launched which has won the brand multiple local and international awards like the Kidlat Awards, the APAC Effie Awards, and the Tangrams, to name a few.

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