Throughout the rescue and relief efforts for the victims of Ondoy and Pepeng, observers noted that a new brand had not only been launched, but was already in the hands of many families in the evacuation centers.
Ambitious in scope, it has product offerings in bottled water, ready-to-cook noodles, fashion and even automotive categories. The logo itself was simple, distinct and riveting– so much so that consumers photographed it and posted it onto their blogs and Facebook pages.
Some call it shameless self-promotion. Others say that it’s effective and engaging, especially among consumers in the D & E socio-economic classes. Who is right? They can debate all they like, at least until the next presidential polls.
What do you think? Let us know.
< width="150" height="153" src=" 9025_148492159219_571969219_2851845_4033860_n. " alt="" />< width="175" height="153" src=" hochi abaya. " alt="" />< width="178" height="153" src=" tina bustamante tubongbanua. " alt="" />
Photos taken from the Facebook pages of Tina Bustamante Tunongbanua, Hochi Abaya and pinoysoundingboard.com.
