MANILA, PHILIPPINES — As the world emerged into the “new normal,” the creative industry saw clever campaigns, technological innovations, and massive career moves in 2022. From brand departures and appointments to insight into cancel culture in the country, adobo Magazine has picked out the must-read stories from the last 12 months. Based on our website analytics and social media engagement, here’s a look back at our Top 10 stories:
With the release of the OPPO Reno7 Z 5G, the global smart device brand offered new powerful camera features that users could easily leverage to showcase their multifaceted styles.
The reign of House Targaryen begins with this prequel to the popular HBO series Game of Thrones. Based on George R.R. Martin’s Fire & Blood, House of the Dragon is set nearly 200 years before the events of Game of Thrones, telling the story of the Targaryen civil war with King Viserys I Targaryen’s children battling for control of the Iron Throne.
In partnership with beverage brand Lion, media agency UM placed looking after the environment front and center of its new media campaign to launch XXXX Zero, Lion’s newest alcohol-free product, and Australia’s first carbon-neutral alcohol-free beer.
After 15 years of innovation and creativity at fast-food icon Jollibee Foods Corporation, one of the industry’s most remarkable marketers Francis Flores decided to take a new step in his illustrious career by joining telecommunications giant Smart.
Following Francis Flores’ departure, Dorothy Dee-Ching was named VP and Head of Marketing of Jollibee Philippines. This new venture with the fast-food brand marked the end of her 20-year career with Unilever, through which she championed the evolution of beauty in a way that cultivated diversity, sustainability, and positivity.
Yellow Brick Road (YBR) is founded by industry veterans who have put the client’s satisfaction at the top of its priorities. Just as Dorothy found a group of trustworthy friends on her way to the Emerald City, YBR harnesses collaboration, magic, and love in its projects.
Southeast Asia research company Milieu Insight conducted a study that dove into the perception and sentiments on cancel culture in the Philippines. According to its findings, 45% of Filipinos surveyed think of cancel culture as “cruel.”
Following the passing of Stephen Ku on May 29, adobo Magazine paid tribute to this Philippine entertainment scene icon. Much of Stephen’s notable work was as the CEO of Eventscape Manila, a leading events agency that has serviced some of the country’s biggest brands.
In anticipation of the largest gathering in the creative marketing community, the Cannes Lions Festival of Creativity released its first two shortlists for Cannes Lions 2022.
In June, Merlee Jayme announced her decision to leave Dentsu after “six challenging but fulfilling years.” Since founding her agency in 2005, Merlee, fondly known as “Chairmom,” has created globally-recognized award-winning work.